Home Capital Group Inc., together with its operating subsidiary Home Trust Company, has developed a track record of success as Canada’s leading alternative lender, employing nearly 800 people in our Toronto headquarters and branches across the country. Building on the demonstrated strength of our core residential and commercial mortgage lending business, the Company and its affiliates also offer complementary lending services and competitive deposit investment products. Our culture has been shaped by the passion and integrity of our people. Home Trust is a wholly-owned subsidiary of Home Capital Group, trading on the TSX under the symbol HCG.

Position Responsibilities

Social media

Build and maintain the social media editorial calendar

Support campaigns and optimize the Company’s visibility across social media platforms

Identify amplification and distribution opportunities, including paid ads

Seek out engagement opportunities through social listening

Keep up to date with current social landscapes, both within and outside of the mortgage industry

Ensure all social content follows brand guidelines and tone of voice

Content

Identify and create simple rich media content opportunities

Publish blogs to hometrust.ca via WordPress

Use insights and data to source content opportunities

Stay current on content marketing industry best practices and implement those findings

Creative

Create graphics (still and animated) for social media posts

Image sourcing and editing

Photography, as needed

Reporting

Run content, campaign, and social media reports and regularly analyze performance

Run competitive analysis as needed

Keep up to date on marketing tools, resources, and platforms; research and recommend relevant emerging marketing trends

Formal Education

Post secondary degree or diploma preferred in related area

Related Experience

2-3 years of social media and content creation experience

Proven proficiency with:
WordPress, Sprout Social and other content management systems

Google Analytics and native social platform analytics

Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, and Premier Pro

Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)

Skills

Technical writing

Social Media savvy

Interpersonal relationship building

Multi – tasking in fast paced, deadline driven environment

Attention to detail/ accuracy

Position Complexities

Bilingualism an asset

Some work beyond standard hours

Acknowledgement

All employees of Home Capital Group Inc. must comply with all applicable Home Capital Group Inc, Home Trust Company, and specific Line of Business policies, standards, guidelines and controls. Additionally, all employees are obligated to become familiar with Home’s risk management framework and understand the operational risk management requirements within their specific business. Employees are also expected to understand and comply with the Company’s Code of Business Conduct & Ethics Policy at all times and escalate any issues or concerns through various reporting channels (i.e. Ombudsman, Compliance Hotline, Whistleblower Policy, etc).