Company: Heart of Florida United Way
Location: Orlando, FL
Expected salary:
Job date: Sun, 03 Aug 2025 02:38:41 GMT
Job description:
Job Description: Outreach and Marketing Coordinator
Position Summary:
The Outreach and Marketing Coordinator will play a pivotal role in enhancing the visibility and impact of upliftED programs. This position focuses on coordinating outreach efforts, educational initiatives, marketing strategies, and social media engagement to raise awareness about our offerings. The Coordinator will also manage digital platforms and facilitate events aimed at promoting enrollment and ensuring program success.
Key Responsibilities:
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Outreach Coordination:
- Develop and implement outreach strategies to engage potential participants and community partners.
- Collaborate with local organizations, schools, and community groups to broaden program reach.
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Educational Initiatives:
- Design and deliver educational content and materials to inform stakeholders about upliftED programs.
- Organize workshops, webinars, and informational sessions to enhance community knowledge and involvement.
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Marketing and Promotion:
- Create and execute marketing campaigns across various channels to drive enrollment and participation.
- Work with graphics and content teams to produce promotional materials, including brochures, flyers, and email newsletters.
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Social Media Management:
- Manage and curate content for upliftED’s social media platforms to engage audiences and foster a strong online community.
- Analyze social media metrics to assess campaign effectiveness and identify opportunities for improvement.
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Digital Platform Maintenance:
- Oversee the upkeep and enhancement of the organization’s website and other digital platforms.
- Ensure that all online content is accurate, appealing, and reflective of upliftED’s mission.
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Event Facilitation:
- Plan and coordinate events that promote enrollment and celebrate program achievements.
- Collaborate with team members to ensure successful execution of events from logistics to follow-up.
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Reporting and Evaluation:
- Track outreach, marketing, and event metrics to report on effectiveness and areas for growth.
- Use data to inform future strategies and enhance program impact.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Education, or a related field.
- Proven experience in outreach, marketing, and social media management.
- Strong organizational and project management skills with the ability to multitask.
- Excellent communication and interpersonal abilities.
- Proficiency in digital marketing tools and social media platforms.
Join us in making a difference! If you’re passionate about education and outreach, we invite you to apply for this dynamic role.