Tag: Social

Company: Omers

Location: Toronto, ON

Expected salary:

Job date: Fri, 30 Aug 2024 07:36:52 GMT

Job description: Choose a workplace that empowers your impact.Join a global workplace where employees thrive. One that embraces diversity of thought, expertise and passion. A place where you can personalize your employee journey to be — and deliver — your best.We are a leading global real estate investor, developer and manager. We combine our capital with our capabilities to create real estate that strengthens economies and communities. By prioritizing people, partnerships and places, we generate meaningful returns for OMERS members, enhance value for our capital partners and create a brighter world for our customers.Join us to accelerate your growth & development, prioritize wellness, build connections, and support the communities where we live and work.Don’t just work anywhere — come build tomorrow together with us.Know someone at OMERS or Oxford Properties? Great! If you’re referred, have them submit your name through Workday first. Then, watch for a unique link in your email to apply.The Manager, Social Media and Content, will be instrumental in shaping Oxford’s digital narrative through content and social media. This role is responsible for developing and executing social media strategies and managing content creation across Oxford’s owned and earned platforms. The ideal candidate will have a strong background in content creation and social media management, with communications and PR experience, and the ability to integrate these disciplines to enhance our brand’s reputation and drive business objectives, including:Social Media Strategy:Develop and execute comprehensive social media strategies to achieve business goals, including increasing brand awareness, and driving website trafficContent Creation:Lead content planning and production across various platforms, including writing, editing, video and visual asset creation for social media and web.Create and maintain an owned media content calendar to highlight key capabilities and strategic priorities.Work with and manage external agencies and partners to ensure best practices, brand consistency, and result-driving content is created.Platform Management:Manage and grow social media accounts (LinkedIn, Instagram, etc.) while ensuring consistent messaging and brand integrity.Manage organic and paid social media campaigns.Grow Oxford’s global audience to reflect its capabilities across investment, development, and management.Community Management:Respond to issues, measure sentiment, and handle customer inquiries.Community Engagement:Act as Oxford’s voice in the social media world. Monitor, engage, and respond to audiences on social media platforms to foster a positive community and enhance customer relationships.Analytics & Reporting:Track, analyze, and report on social media performance metrics, providing insights and recommendations for continuous improvement.Collaboration:Work closely with internal teams to align content strategies and campaigns across all channels.Develop and execute a social media advocacy training program to support and encourage Oxford team members, growing our internal network of ambassadors.Industry Monitoring:Stay informed on industry trends, competitor activities, and emerging platforms to keep the company at the forefront of digital marketing.We are looking for someone who:Is passionate about content. You have a vision for how content informs brand strategy. You work with internal and external stakeholders to bring them along the journey to deliver real business results. You understand how paid and owned channels work together to drive success. You keep up with the changing digital landscape and embrace change. You have a broad skill base, you are as comfortable writing copy as you are analyzing data.The ideal candidate:Bachelor’s degree in Marketing, communications, or a related field.Brings 5+ years of experience in a similar or related role, preferably commercial real estate, investment or finance background preferred.Previous communications and PR experience, working on or within the same team, and the ability to integrate these disciplines into your work.Proficiency with social media management tools (e.g., Hootsuite) and analytics platforms (e.g., Google Analytics, LinkedIn Analytics) to listen, track and analyze data. Ability to translate data into actionable insights.Strong understanding of digital marketing and social media trends.A customer service-orientated approach.An ability to innovate and bring fresh solutions to problems.A willingness to share different perspectives to contribute to new ways to go beyond expectations.The ability to build relationships based in partnership and trust.A willingness to be flexible to accommodate colleagues across multiple time zones in a matrixed organization.Entrepreneurial approach and desire to build new models and practices. Comfort with ambiguity.Has an eye for detail, spell check is not enough for this person.Excellent written and verbal communication skills, creative thinking and problem solving.Brings clarity and humanity to B2B language and jargon.Strong organizational skills, with the ability to manage multiple priorities simultaneously.Experience managing budgets and working with cross-functional teams.Oxford’s purpose is to strengthen economies and communities through real estate.Our people-first culture is at its best when our workforce reflects the communities we live and work — and the customers we proudly serve.From hire to retire, we are an equal opportunity employer committed to an inclusive, barrier-free recruitment and selection process that extends all the way through your employee experience. This sense of belonging and connection is cultivated up, down and across our global organization thanks to our vast network of Employee Resource Groups with executive leader sponsorship, our Purpose@Work committee and employee recognition programs.

Join a global workplace at OMERS or Oxford Properties that values diversity and empowers employees to deliver their best work. The Manager, Social Media and Content role is responsible for developing and executing social media strategies, content creation, platform management, community engagement, analytics, collaboration, and industry monitoring. The ideal candidate will have a background in content creation, social media management, communications, and PR. This person should be passionate about driving business results through content and social media, have strong analytical skills, and be customer service-oriented. The workplace values inclusivity, diversity, and encourages innovation and creativity.