Job title: Digital Marketing – Personalization Lead
Company: BMO Financial Group
Job description: Address: 55 Bloor Street West
Job Family Group: Marketing
BMO is a Canadian leader in Personalization. We’ve invested in the tools, the people, and the culture to become the best in delivering digital experiences that are delightful, compelling and personalized. Our Personalization Team continues to grow, and with this, we’re looking for a passionate strategy lead to help us reach the next level.
The Personalization Lead is responsible delivering Personalization and Web Experimentation for the Online Investing portfolio, specifically: personalization and optimization strategy, initiative coordination and delivery, relationship/stakeholder management, and analysis/research/reporting
- A proven ability to lead and influence
- Experienced in Personalization, Conversion Optimization, UX Strategy, or Digital Analytics
- Proficient with web experimentation and statistical concepts (e.g. statistical significance, Multivariate testing, etc.)
- Excel at finding insights in data, and creative solutions to problems – you pride yourself on being a critical thinker and a self-starter who finds new opportunities in your work
- Innovative thinker with a passion for creating optimization ideas, nurturing a test & learn culture to improve business performance
- Comfort with defining experimentation and personalization strategies based on business objectives, lead with a hypothesis and translate them into actionable tests & implementation plans
- Are passionate about creating exceptional user experiences that drive value for our customers
- Are highly personable and collaborative in nature – we’re looking for a true team player!
- A solid understanding of how web technologies work
- A solid understanding of UX and digital analytics
Qualifications
- 4+ years working experience in Digital, UX, Product Management, Digital Analytics, Business
- Analysis or related fields
- Or 3+ years working with Personalization, Conversion Optimization, or A/B/multivariate testing practices and technologies
- Excellent knowledge of experimentation, targeting, best practice and trends for digital optimization
- Solid understanding of user research methods: qualitative and quantitative
- Solid understanding of web analytics
- Excellent knowledge of web analytics tools (Adobe Analytics, Google Analytics, or similar)
- Excellent knowledge of AB testing technologies (Adobe Target, Optimizely, Oracle Maxymiser, or similar)
- Excellent knowledge of agile development cycle and tools (Jira, Rally or similar)
- Advanced MS Excel experience
- Strong relationship-management and motivational skills: Establish productive working relationships with internal clients, external vendors and stakeholders, and to convince internal customers to adopt new approaches
- Ability to advise a cross-functional team of developers, analysts, and business stakeholders through ideation, prioritization, implementation, and reporting
- Ability to present to large audiences in a clear and concise manner
- Developed consulting / marketing skills involving networking and advocating of the benefits of the team throughout the organization
- Excellent communication (written and oral) skills
- Excellent data visualization knowledge and skills
- Strong organizational and time management skills
- Financial Services industry experience an asset, but not required
Key Accountabilities
Personalization and Optimization Strategy
- Understand overall business objectives and identify personalization or A/B/multivariate testing opportunities
- Build and own Personalization strategy for LOB, including calendar, prioritization, roadmap, audience and optimization strategy
- Gain buy-in and alignment for LOB Personalization Strategy
- Provide digital expertise and identify opportunities to deliver increase traffic, engagement, conversion to increase sales performance
- Form hypotheses about what digital experiences will resonate with customers
Project Management and Delivery
- Coordinate between multifunctional teams to deliver on a digital initiative (digital, product, marketing, experience design, UX research, development, QA, analytics, and implementation teams); including crafting tickets (user stories) and managing them through execution
- Provide ongoing guidance and coordination to the run team
- Help define, document, and enforce the personalization and testing process
- Run UAT and launch initiatives
- Lead in executing digital optimization and personalization efforts via Adobe Target and Adobe Audience Manager (A/B testing, multivariate testing, behavioural targeting, and segment-based targeting)
Relationship Management, Change Management
- Foster strong working-relationships with stakeholders, effectively managing expectations, and keeping projects on-schedule and within scope
- Mentor and coach stakeholders on personalization work and tool usage
- Act as a Subject Matter Expert for personalization and experimentation
Analysis, Researching, and Reporting
- Use a variety of research techniques to inform personalization initiatives: competitive analysis, web analytics, customer analytics, advertising analytics, surveys, usability evaluations, past initiatives, market trends, etc.
- Provide regular status updates
- Analyze and report on personalization initiatives using Adobe Analytics
- Present and socialize findings (both successes and opportunities) with stakeholders to create an atmosphere of transparency and data-driven optimization
We’re here to help
At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.
As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.
To find out more visit us at .
BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.
Expected salary:
Location: Toronto, ON
Job date: Sun, 06 Feb 2022 06:09:14 GMT
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