Day: March 5, 2022

Metrolinx is connecting communities across the Greater Golden Horseshoe. Metrolinx operates GO Transit and UP Express, as well as the PRESTO fare payment system. We are also building new and improved rapid transit, including GO Expansion, Light Rail Transit routes, and major expansions to Toronto’s subway system, to get people where they need to go, better, faster and easier. Metrolinx is an agency of the Government of Ontario.

We embody our values in everything that we do. We Serve with Passion, Think Forward, and Play as a Team. If you can relate, we want to hear from you!

Our Digital Strategy & CRM Office is looking for a Digital Marketing Specialist to join the team on a temporary basis (12 months). The Digital Marketing Specialist, Social & Branded Content provides technical, creative, and content expertise to develop, support, maintain, and enhance Metrolinx and its Operating Divisions’ social media accounts, web-based communications services, and products.

What will I be doing?

• Execute social media and web initiatives, including coordination of related materials with relevant departments (e.g. key messages, web content, social media content, multi-media content, and notes)
• Develop, manage and execute social media, web and digital strategies with internal stakeholders, including ROI analysis, developing and tracking relevant success metrics
• Manage multiple campaigns simultaneously and maintain accuracy and attention to detail across all initiatives
• Conduct research and make recommendations that leverage social media and web analytics to optimize marketing and communication strategies and ensure smooth rollout
• Generate KPI tracking reports, as required, to provide a summary of analysis and make recommendations.
• Use analytics tools to collect and analyze data to identify and provide improvements regarding the effectiveness of social media and digital
• Update, navigate, and create engaging content and programs utilizing each of the major social channels, including understanding the terms of use and best practices for each
• Manage editorial calendar development and maintenance across all Metrolinx brands, and facilitates team workshops
• Provide support and integration across the business unit for the social and web planning process and recommend solutions and improvements to business processes
• Research and investigate emerging areas of interest or relevant issues, and gathers background material, statistics, and other raw data, used in the development of engaging content and messaging to stakeholders.
• Lead social media channel community management in collaboration with management and corporate communications
• Establish and maintain communication channels with internal stakeholders to identify social media and web issues or opportunities and recommend solutions
• Communicate the implementation of social media and web initiatives to business units and external stakeholders
• Research, analyzes, and produces reports to validate social media and web initiatives to senior internal stakeholders
• Respond to enquiries, provides advice, and makes recommendations in accordance with established legal and regulatory requirements and corporate policies, and procedures
• Train other social media staff in the use of social media analytics tools

Qualifications

• Completion of a diploma in a related field
• Minimum six (6) years of related experience
• Knowledge of legal and regulatory requirements relating to social media and web communications, including privacy legislation
• Experience with software and Internet-related applications, Internet protocols, applications, and applicable standards
• Communications methods and practices, design, layout processes and techniques
• Knowledge of web communications theory and practice
• Publishing principles and processes to facilitate high-quality product outcomes and easy access to online materials
• Experience with formal graphic design and layout principles to create graphical elements
• Interpersonal and oral/written communication skills to develop, coordinate, and execute social media and web initiatives and produce related materials

Accommodation:

Accommodation will be provided throughout the hiring process, as required. Applicants must make their needs known in advance.

Application Process:

All applicants must be legally entitled to work in Canada. Metrolinx will be using email to communicate with you for all job competitions. It is your responsibility to include an updated email address that is checked daily and accepts emails from unknown users. As we send time sensitive correspondence, we recommend that you check your email regularly. If no response is received, we will assume you are no longer interested in pursuing the opportunity. Please be advised that a Criminal Record Check may be required of the successful candidate. Should it be determined that any background information provided be misleading, inaccurate or incorrect, Metrolinx reserves the right to discontinue with the consideration of your application.

Metrolinx employees are required to be fully vaccinated against COVID-19 in accordance with Metrolinx’s Mandatory COVID-19 Vaccination Policy as a condition of being eligible for the recruitment process. Proof of COVID-19 vaccination will be required. If you are not able to obtain COVID-19 vaccination for a reason related to a protected ground of discrimination under applicable human rights legislation, you can request accommodation from Metrolinx.

We thank all applicants for their interest, however, only those selected for further consideration will be contacted.

AN EQUAL OPPORTUNITY EMPLOYER

Expected salary:

Location: Toronto, ON

Job date: Sat, 05 Mar 2022 00:48:26 GMT

Apply for the job now!