Job title: Digital Marketing Specialist (Growth Marketer) – Hybrid, Toronto
Company: Flight Centre
Job description: Digital Marketing Specialist (Growth Marketer)
Successful, hard-working, fun, and dynamic is how Flight Centre describes its culture. We look for smart, savvy individuals – innovative creative people who bring a real passion to their work. We value our people and reward them with a supportive work environment and a real career path. If you can relate to our culture, then this is an opportunity you won’t want someone else to take!
We are looking for a Digital Marketing Specialist (Growth Marketer) responsible for developing strategies that drive efficient customer acquisition for Flight Centre Canada. The successful candidate is a strategic thinker with a passion for growth marketing and is capable of managing multiple projects with competing priorities. You’ll be the driving force behind all our digital marketing initiatives. This role requires a strong understanding of all facets of digital management including paid media (SEM, display, social), earned and owned channels, website management, analytics and Martech.
Responsibilities:
- Develop the digital marketing strategy and vision that helps the organization to meet both digital and overarching business goals
- Develop, implement, track and optimize digital campaigns across multiple platforms
- Own all our marketing channels and measure their success
- Work with our content and design team to craft compelling content and stories for our campaigns
- Construct omnichannel, ROI-based campaigns across any and all digital channels
- Be the point of contact for all paid media efforts beyond digital including traditional media efforts when required
- Guide us through customer segmentation, targeting, and automation activities
- Build out reporting to track account performance on a monthly and ad hoc basis
- Monitor industry and digital trends to ensure innovation and competitive advantage
- Proactively investigate campaign issues and formulate actionable solutions
- A/B testing and conversion rate optimization
- Bid management guidance towards ROI (various branding and lead gen metrics)
Requirements
- Undergraduate degree in marketing or related field
- 3-5 years of experience in digital marketing
- Excellent grasp of SEM strategy and management, website metrics, ecommerce, social media management
- Strong working knowledge of Google Ads, SA360, DV360, Meta, Google Analytics, Adobe, Salesforce
- Strong, hands-on analytical experience
- Experience in e-commerce and/or B2C/B lead generation
- Experience in ROI and/or CPL optimization techniques
- Comfort working with large data sets
- Excellent attention to detail and ability to QA own work
- Strong written and verbal communication skills
- Presentation building and delivering to senior audiences
- Google AdWords Certification
- Strong project management skills as role will need to manage multiple projects
- Technical Acumen for website development projects
- We’re looking for nice people – fun, supportive teammates who collaborate
Benefits Include:
- Generous remuneration structure
- Travel perks/discounts.
- Health & Wellness Programs and Employee Financial Wellness Services
- Generous paid-time off policy
- National/International Award Nights and Conferences
- Diversity & Inclusion initiatives
- Benefits including vision, medical, and dental
- Employee Assistance Program
- RRSP with matching
- Employee Share Plan
- Global career opportunities in a network of brands and businesses
- Ongoing training and professional development
- Fun and flexible work environment
- Proud Corporate Social Responsibility platform through the Flight Centre Foundation and Brighter Futures program supporting nominated charities through Workplace Giving, Volunteering and Fundraising.
- Employee giving program
- Annual Charity Trip
- Office Environmental Program
- 1 Volunteer Day per Calendar Year
#LI-REMOTE
Location – Hybrid, Toronto
The role can be performed onsite, remote or on a hybrid schedule, in compliance with the Company’s Remote and Flexible Work Policy.
We thank all candidates for their interest; however, only those selected to continue in the process will be contacted.
Our number one philosophy? Our people. Flight Centre Travel Group’s promise is to provide an environment with equality of respect, dignity and opportunity for all our employees. We value an inclusive and supportive workplace which truly reflects the diversity of our society.
We are committed to providing a barrier-free pathway throughout our recruitment process. We welcome accommodation requests to make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs at any point by contacting our Recruitment Team at
Applications close:
Expected salary:
Location: Toronto, ON
Job date: Sat, 10 Sep 2022 04:40:50 GMT
Apply for the job now!
