Company: First Features Limited

Location: Toronto, ON

Expected salary: $56000 per year

Job date: Tue, 03 Dec 2024 01:56:11 GMT

Job description: We are looking for a talented Digital Marketing Specialist to join our dynamic team.As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing our digital marketing campaigns. You will work closely with cross-functional teams to drive brand awareness, increase traffic to our website, and generate leads that result in conversions.Key Responsibilities:

• Develop and execute digital marketing strategies across various channels including SEO, PPC, email marketing, social media, and content marketing.
• Manage and optimise online campaigns in order to drive traffic and increase conversions.
• Analyse and report on performance metrics to assess the effectiveness of digital marketing campaigns and make data-driven decisions.
• Conduct keyword research and optimise website content to improve organic search rankings.
• Create and manage engaging content for social media platforms, blogs, and newsletters.
• Monitor industry trends, competitor strategies, and emerging technologies to identify new opportunities for growth.
• Collaborate with sales and design teams to create cohesive marketing materials that reflect the brand’s voice and goals.
• Manage budgets for digital marketing activities and ensure ROI is tracked and reported.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2+ years of experience in digital marketing or a related role.
• Proven experience in managing SEO/SEM, PPC campaigns, and social media platforms.
• Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing tools.
• Strong understanding of current online marketing concepts, strategies, and best practices.
• Excellent analytical skills with the ability to interpret data and make informed decisions.
• Creative thinker with strong communication skills, both written and verbal.
• Ability to work independently and collaboratively in a fast-paced environment.

We are seeking a skilled Digital Marketing Specialist to join our team and manage digital marketing campaigns to drive brand awareness, increase website traffic, and generate leads. Responsibilities include developing and executing strategies across various channels, analysing performance metrics, creating engaging content, and monitoring industry trends. The ideal candidate will have a degree in Marketing or related field, 2+ years of experience in digital marketing, proficiency in digital marketing tools, strong analytical skills, and excellent communication abilities.