Company: CreativeNiche

Location: Toronto, ON

Expected salary:

Job date: Thu, 23 Jan 2025 08:54:07 GMT

Job description:

• Location: Toronto, Ontario
• Type: Contract Flat Fee
• Job #17856

Position Overview
We’re seeking a results-oriented Digital Marketing Manager with expertise in Programmatic Advertising, Paid Social, and Search Marketing to join our healthcare client for the next year, with the potential to go full-time. This is a fully remote role. If you are passionate about using data and creativity to optimize campaigns, and you’re an impact-driven individual, we want to hear from you.Responsibilities:

• Manage programmatic campaigns across DSPs such as DV360 to maximize reach and performance.
• Leverage audience data to develop and execute precise targeting strategies for a range of healthcare clients, including retargeting, lookalike audiences, and contextual targeting.
• Optimize campaign performance by analyzing key metrics (e.g., CTR, CPM, CPA, ROAS) and implementing adjustments in bidding strategies, placements, and creatives.
• Develop and execute campaigns across platforms such as Meta (Facebook/Instagram), TikTok Ads, LinkedIn, and Pinterest, depending on the client’s business objectives.
• Collaborate with the creative team to produce engaging and high-performing ad creatives, including video, carousel, and static formats.
• Conduct A/B testing on targeting, creatives, and messaging to optimize performance and drive results.
• Monitor platform trends and algorithm updates to capitalize on emerging opportunities.
• Plan, execute, and optimize paid search campaigns on platforms like Google Ads and Microsoft Ads to capture high-intent traffic.
• Conduct keyword research and structure campaigns for maximum efficiency and performance.
• Monitor quality scores, bid strategies, and budget pacing to ensure cost-effective results.
• Integrate search campaigns with overall marketing strategy, including SEO initiatives.
• Develop and implement a cohesive strategy that aligns programmatic, paid social, and search efforts with overarching marketing goals.
• Create detailed performance reports with actionable insights and present them to stakeholders.

Requirements:

• 3-5+ years of experience managing programmatic, paid social, and search campaigns.
• Proficiency with Google DV360, Meta Ads Manager, TikTok Ads Manager, and Google Ads.
• Strong analytical skills with experience in platforms like Google Analytics.
• Proven ability to optimize campaigns for KPIs such as CTR, ROAS, CPA, and customer lifetime value (CLV).
• Understanding of audience segmentation, targeting, and attribution models (multi-touch and last-click).
• Experience managing budgets at scale across multiple platforms and campaigns.
• Excellent communication skills, with the ability to distill complex performance metrics into actionable insights.
• A self-starter mindset with a passion for innovation, problem-solving, and continuous learning.

We look forward to hearing from you!

The job is for a Digital Marketing Manager in Toronto, Ontario on a contract flat fee basis. The role involves managing programmatic advertising, paid social, and search marketing campaigns for healthcare clients. Responsibilities include optimizing campaign performance, developing targeting strategies, collaborating with the creative team, conducting A/B testing, and producing detailed performance reports. Requirements include 3-5+ years of experience in managing digital campaigns, proficiency with various platforms, strong analytical skills, and excellent communication abilities. The role is fully remote with the potential to go full-time.