Company: Hilton Grand Vacations

Location: Orlando, FL

Expected salary:

Job date: Sat, 25 Jan 2025 01:44:54 GMT

Job description: The Brand Manager is responsible for overseeing the overall brand strategy and execution within the marketing and support departments. This role includes managing brand architecture and nomenclature, as well as brand positioning in the market. The Brand Manager conducts digital audits and evaluates the competitive landscape to ensure the brand is effectively reaching its target audience. They also determine the use of the corporate brand versus property and sub-brands to maximize brand presence and recognition. The Brand Manager plays a crucial role in building and maintaining a strong and cohesive brand identity across all platforms.