Company: Prodigygame

Location: Toronto, ON

Expected salary:

Job date: Tue, 04 Feb 2025 00:26:52 GMT

Job description: Prodigy Education, a global leader in game-based learning, is on a mission to make every student in the world love learning. We believe learning should be as fun as playing a video game. This is central to our educational philosophy, because when you love what you do, you do it better. Visit to learn more.With Prodigy, kids practice standards-aligned skills in Math and English as they play our fun, adaptive learning games. All with teacher and parent tools to support their learning in class and at home.As the Customer Marketing Manager you will lead go-to-market (GTM) and product marketing strategies to engage and reengage our teacher audience. This role is pivotal in driving the marketing and engagement strategies for Prodigy’s teacher programs, while also exploring and launching new channels and innovative approaches to connect with teachers. You’ll collaborate across teams to design and execute impactful campaigns, ensuring cohesive messaging and delivering measurable results. You will have the opportunity to develop mentorship skills while driving the success of teacher-focused marketing initiatives.Your ImpactTeacher Engagement StrategyDevelop and execute a comprehensive GTM and engagement strategy focused on Prodigy’s teacher audience, driving retention, and growth metrics.Lead all marketing efforts for the National Championship Competition, from campaign planning to execution and optimization, ensuring high teacher participation and engagement.Innovate and implement new channels and strategies to engage and reengage teachers, enhancing their connection with Prodigy.Campaign Management and ExecutionPlan and execute integrated marketing campaigns for teacher-focused product or initiative launches, ensuring a seamless and personalized experience across all touchpoints.Own the marketing campaign calendar for teacher programs, ensuring campaigns are delivered on time, aligned with organizational goals, and optimized for impact.Brief campaigns clearly and effectively, prioritizing requirements and aligning strategy with Prodigy’s broader marketing objectives.Design, build, execute and monitor email journeys and campaigns in our platform BrazeCollaboration and OptimizationCollaborate with internal teams-including Product, User Acquisition, Design, and Data-to align marketing efforts and maximize results.Utilize data-driven insights to inform decision-making and refine strategies to meet and exceed key performance indicators (KPIs).Foster cross-functional alignment, ensuring campaigns deliver cohesive and impactful teacher engagement experiences.Team Leadership and DevelopmentManage and mentor a direct report, providing guidance, feedback, and opportunities for professional growth.Define workflows, set priorities, and oversee the production of high-quality marketing assets that meet brand standards and business objectives.Performance Tracking and Continuous ImprovementMonitor and report on campaign performance, using analytics to measure success and identify areas for improvement.Drive continuous innovation, leveraging insights and trends to enhance Prodigy’s teacher engagement strategies via testing and experimentation.About YouProven experience in customer marketing, GTM strategies, and campaign management, ideally within education, tech, or mission-driven organizations.Experience building and executing email journeys and campaigns in Braze or like platforms.Strong leadership skills with experience managing team members and securing stakeholder alignment.Expertise in developing integrated marketing campaigns across multiple channels, including digital, social, and email.A data-driven mindset with the ability to analyze performance metrics and optimize marketing efforts accordingly.Exceptional project management and organizational skills, with the ability to juggle competing priorities and deliver on deadlines.A passion for education and a deep understanding of teachers as a core audience.Working At ProdigyBe part of a mission-driven organization dedicated to helping every student in the world love learning! At Prodigy Education, your work positively impacts the lives of millions of students and teachers worldwide.Join a company which empowers a Growth Mindset among its team members, so you grow as we do. You’ll also work on award-winning products which harness the magic of math and power of language for students in grades 1st-8th.We understand that a thriving team is at the core of our success. So, on top of an inspirational mission and rewarding work, our Total Rewards Program reflects our commitment to your financial, physical, and mental well-being.It’s not just about the work though; it’s about the culture. As the Toronto Star reports in a recent feature on Prodigy: “Prodigy’s secret sauce is that it sees its corporate culture as something that is built slowly from the ground up and is always evolving.” Check it out .#LI-HybridProdigy Math is used by almost one million teachers a year, and was named the most popular ! Our products have also won numerous consumer awards, including the Mom’s Choice Award, Parent and Teacher Choice Awards, and National Parenting Product Award.Come as you are. We believe the power of our collective potential will transform education. We are building towards a diverse, inclusive, and equitable workplace to empower and create access and opportunity for all. We welcome applications from people from all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, people with disabilities, veterans, and anyone who may contribute to the further diversification of Prodigy Education. If you feel like you don’t have all the qualifications for this position and are willing to use your initiative to learn the rest, we’d still love for you to apply!We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Prodigy Education will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require accommodation, please notify us at jobs@prodigygame.com, and we will work with you to meet your needs.

Prodigy Education is dedicated to making learning fun for students worldwide through game-based learning. The organization is seeking a Customer Marketing Manager to develop strategies to engage and retain teachers. The role involves leading marketing campaigns, collaborating with different teams, managing a team, monitoring campaign performance, and continuously improving strategies. Prodigy Education values diversity and inclusivity in its workplace and encourages applicants from all backgrounds to apply. The company offers a Total Rewards Program to support employees’ financial, physical, and mental well-being.