Company: Plan Canada

Location: Toronto, ON

Expected salary: $50000 – 63000 per year

Job date: Wed, 16 Apr 2025 04:01:08 GMT

Job description: What can you expect from a leading organization in the global movement to advance children’s rights and equality for girls?Join Plan International Canada and make your mark in the global movement for children’s rights and equality for girls. In our 85-year history, we’ve proven that it’s possible to help transform lives and communities in big and meaningful ways. You’ll be joining a community of determined optimists working in more than 80 countries. Besides believing in our mission, staff say they choose to work at Plan International Canada because of its inspired leadership and its commitment to fostering an inclusive and empowering workplace. We’re the first non-profit organization to be inducted into Canada’s Most Admired Corporate Cultures Hall of Fame by Waterstone Human Capital. We offer competitive compensation and benefits, generous time off, and a supportive, flexible, hybrid environment that prioritizes your well-being and sustainable high performance. We want our staff to feel supported because there is an urgent need for our work.We know a better future is possible, and we won’t stop until every child can go to school, be safe and survive – until we are all equal.Further information can be found at:SummaryOrganization:Plan International CanadaReports to:Senior Manager, Digital EngagementLocation:Toronto (Hybrid)Status:Permanent, full-timeGrade:5The Position

• Performing day-to-day email marketing creation activities including email campaign setup, coding, testing, tagging, recipient data selection, scheduling, and deployment of one-time, recurring, triggered and dynamic email campaigns.
• Optimize images and banner elements for email, ensuring efficient display, quality maintenance, and minimized file size. Collaborate with the Email Manager and Creative team as needed to ensure proper display and responsiveness.
• Optimize the use of existing email templates within the Salesforce Marketing Cloud automation platform to improve efficiency and streamline campaign execution.
• Troubleshoot technical issues related to image graphics, email coding (HTML/CSS/AMPScript), list segmentation, deliverability, and other aspects of email execution, as required
• Track, report and analyze email performance data (using set metrics criteria such as total sends, unique opens, clickthrough, unsubscribes etc.), click activity reports and A/B test results, to aggregate insights into comprehensive reports. Using these findings to identify successful strategies and areas for improvement, enabling data-driven recommendations for future email optimizations.
• Manage the successful execution of assigned initiatives through project planning, milestone tracking, and clear communication with all stakeholders. Demonstrate the ability to manage multiple priorities effectively while being a proactive self-starter.
• Actively participate in team meetings, staying informed on current and upcoming tasks, and take ownership of understanding all aspects of the email strategy. Demonstrates accountability by asking questions when clarity is needed and critically evaluating how daily tasks contribute to the achievement of the email digital roadmap and overall team goals.

What success looks like?

• Efficient Campaign Execution: Successfully set up, code, test, tag, and deploy email campaigns, on time, with minimal errors.
• Maximize Template Efficiency: Streamline campaign creation using existing Salesforce Marketing Cloud templates to reduce redundancy and improve turnaround.
• Proactive Issue Resolution: Quickly identify and resolve technical issues (image graphics, HTML/CSS, AMPScript, segmentation, deliverability) to minimize disruptions.
• Data-Driven Insights: Track, analyze, and aggregate email performance data (A/B tests, click activity, open rates, unsubscribes) to provide actionable optimization recommendations.
• Time Management Excellence: Execute initiatives on time, meet milestones, and communicate effectively with email team to keep projects on track.
• Active Team Engagement: Participate in team meetings, stay informed on tasks, ask questions for clarity, and align daily work with broader email strategy.

As our ideal candidate you will have:

• Proficiency with Salesforce Marketing Cloud’s Email Studio and Content Builder applications
• Knowledge of HTML/CSS and preferably also AMPScript specifically for email development, as well as accessibility and legal frameworks AODA and CASL
• Experience in managing email marketing campaigns end-to-end from planning and analysis of intake, setup, QA testing, deployment, and reporting
• Experience analyzing campaign success using data from the email deployment platform
• 2 – 5 years experience in Email Marketing, including experience in building emails from existing templates.
• Some fluency with graphic design applications such as Adobe Photoshop preferred.
• Great communication skills and an interest in building relationships and working alongside a wide variety of stakeholders
• A flexible and adaptable work style; open to collaboration with diverse personalities within a hybrid work setting

How to Apply:To express interest in this exciting opportunity, submit your resume and cover letter to https://plancanada.ca/apply by April 28, 2025.Plan International Canada is a hybrid workplace. You will work from the office and from home.The salary range for this position is anticipated to be between $50,000 and $63,000. We comprehensively evaluate a variety of factors to determine fair compensation, including experience, specific job-related skills, and relevant educational or professional training. Additionally, we ensure that compensation is equitable across our team and aligns with current market trends. This role also qualifies for an extensive benefits package and generous paid time off.Plan International Canada hires based on merit and is strongly committed to equity and diversity within its community and to providing an inclusive workplace. Plan International Canada especially welcomes applications from Indigenous persons, persons with disabilities, visible minorities, women, persons of all sexual orientations and genders, and others with the skills and knowledge to productively engage with diverse communities.If you have a disability that may affect your ability to perform in a role in which you are interested, we will be happy to discuss with you what adjustments or arrangements we can make to accommodate your needs. If your disability is likely to affect you adversely within the application process itself, please let us know (as soon as you feel comfortable to do so) by emailing so that we can consider any adjustments to the process that will allow you to be considered fairly for the role.Consistent with our Safeguarding Children and Young People Policy, the successful candidate must receive clearance by a police background check, including the vulnerable sector screen.Applicants must be eligible to work in Canada for the duration of the work term. Proof of eligibility will be required.

Plan International Canada is a leading organization in the global movement to advance children’s rights and equality for girls. They offer competitive compensation and benefits, a supportive and empowering work environment, and opportunities to make a meaningful impact in more than 80 countries. The organization is committed to fostering an inclusive workplace, as demonstrated by their induction into Canada’s Most Admired Corporate Cultures Hall of Fame. The organization is hiring for a position in digital engagement, with responsibilities including email campaign creation, optimization, troubleshooting, and performance analysis. The ideal candidate will have proficiency in email marketing platforms, HTML/CSS, and data analysis, as well as strong communication and time management skills. The role offers a competitive salary, benefits package, and opportunities for personal and professional growth. Plan International Canada is an equal opportunity employer, committed to diversity and inclusion in the workplace.