Company: GroupM

Location: Toronto, ON

Expected salary:

Job date: Fri, 02 May 2025 01:34:52 GMT

Job description: DescriptionPosition at GroupM NexusGroupMAccount Manager – Hybrid Paid Search and Paid SocialOVERVIEW:The Account Manager – Paid Search and Paid Social is responsible for developing and leading the paid search and paid social media approach and executing these tactics via multiple search and social channels.As the Account Manager, you will be responsible for the day-to-day management and support of a global client’s paid search and social initiatives. This includes developing strategy and managing the execution of paid search and social campaigns based on the client’s business objectives.YOUR IMPACT:

• Manage paid search and paid social media campaigns (Google, Bing, Facebook, Instagram, Twitter, Snap, Linkedin, Pinterest, TikTok)
• Create, manage and execution of strategic paid search and social plans that meet client’s goals
• Define a campaign strategy and deliverables plan that exceeds client expectations
• Create, present and gain client approval on campaign strategies and tactics
• Oversee, deliver and lead Account Management business processes
• Monitor, track, evaluate and optimize campaign performance to maximize client investment
• Cross-functional campaign development with internal biddable teams as well as sister media agencies
• Maintain positive client relationships, expectations and communications with the assistance of internal resources
• Build on an existing level of paid search and paid social media expertise and develop a reputation for innovation and efficiency
• Stay up-to-date with industry trends and developments in paid search and paid social, digital marketing as well as consumer behaviour and recommend improvements to accounts
• Lead in the creation of new business presentations, POVs, best practices and key process documentation

YOUR QUALIFICATIONS:

• Hands on experience planning and executing paid search and paid social campaigns
• Knowledge of paid-search and paid-social platforms (Google Ads, Search Ads 360, Bing Ads, Facebook/Instagram, Twitter, Snap, Linkedin, Pinterest)
• Great attention to detail and time management skills
• Minimum of 2 years of paid search and paid social experience
• Ability to interact in a professional manner and deal with clients in a fast-paced environment
• High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint
• Technical and analytical mindset

ABOUT GROUPM:GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment, and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.“GroupM is an equal opportunity employer and values diversity in its workforce. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know. While we appreciate all applications received, only those candidates selected for an interview will be contacted.”

Position Overview: Account Manager – Paid Search and Paid Social at GroupM Nexus

Role Responsibilities:

• Develop and lead the strategy for paid search and paid social media across platforms including Google, Bing, Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Manage day-to-day operations and execution of campaigns aligned with client business objectives.
• Create and present campaign strategies, ensuring they meet client expectations.
• Monitor and optimize campaign performance, maximizing client investment.
• Foster positive client relationships and coordinate with internal teams for comprehensive campaign development.
• Stay updated on industry trends and recommend improvements to client accounts.
• Assist in creating business presentations, best practices, and process documentation.

Qualifications:

• Minimum of 2 years experience in paid search and paid social.
• Proficient in relevant advertising platforms and tools (e.g., Google Ads, Facebook Ads).
• Strong attention to detail, time management skills, and a professional demeanor.
• High technical proficiency in Microsoft Office (especially Excel and PowerPoint).

About GroupM:
GroupM is the leading media investment company managing over $63B in annual media. Committed to diversity, it aims to innovate and create value in the advertising landscape.

Note: GroupM is an equal opportunity employer and provides accommodations for applicants as needed.