Company: Prodigygame

Location: Toronto, ON

Expected salary:

Job date: Sun, 27 Apr 2025 03:22:01 GMT

Job description: Prodigy Education is a global leader in game-based learning. Our mission is to help every student in the world love learning, motivating more than 20 million students a year to practice standards-aligned math and English. More than 800,000 teachers use Prodigy as a free instructional tool. Fun, motivating, and research-based, Prodigy is the EdTech platform students actually ask to use. Visit to learn more.As a Marketing Data Analyst on our data team, you will leverage your strong analytical skills, familiarity with marketing metrics, and experimental frameworks to drive decision-making and optimize marketing channels. You will partner with marketing leads, product managers, data engineers, and other data professionals to help us better understand the effectiveness of our initiatives, uncover insights for optimization and growth, and ultimately improve how we engage with educators, parents, and learners around the world.By blending your passion for data-driven marketing strategy with our mission to help students love learning, you will play a key role in shaping the future of educational engagement. This is a unique opportunity to inform marketing decisions through data analysis and experimentation while having a lasting impact on the lives of millions of students.Your ImpactWork proactively with marketing leaders to analyze campaign performance, channel ROI, and user acquisition funnels. Provide recommendations that inform our marketing investments and help shape the broader marketing strategy.Use analytical techniques to uncover user behaviour insights, optimize marketing messaging, and enhance our marketing initiatives across different channels.Design, execute, and evaluate statistically sound experiments to assess the impact of marketing strategies. Provide high-quality insights that help the team fine-tune campaign elements for the best results.Improve data accessibility for the marketing organization by building and maintaining dashboards that track key KPIs-ensuring stakeholders can quickly visualize performance, spot trends, and discover actionable insights.Champion data quality & best practices, collaborating closely with data teams and marketing teams to maintain data accuracy across platforms (e.g., Facebook, Youtube).Translate data findings and statistical models into clear, concise insights tailored for non-technical audiences. Help guide marketing and cross-functional teams to make informed, data-driven decisions.Uphold knowledge of best practices in marketing analytics to elevate the entire organization’s understanding. Collaborate with diverse teams-data scientists, product managers, marketing managers, etc.-to champion a culture of data-driven decision-making.About You3+ years of experience in marketing analytics and experimentation, translating insights into strategic improvements and measurable business outcomes.Proven track record of supporting key decisions through channel attribution, forecasting, and robust A/B testing.Passionate about using analytics and experimentation paired with strong organization and time management skills to drive impact in fast-paced marketing environments.Skilled in cross-channel measurement techniques (MMM, MTA, web analytics), experimental design (lift and geo testing), and digital attribution methods.Proficient in SQL for querying large datasets and extracting insights; working knowledge of Python/R for statistical analysis and automation.Familiar with event tracking platforms such as Facebook and YouTube, and knowledgeable in digital tagging/tracking across web and app environments.Experienced in building marketing performance dashboards using tools like Tableau, Looker, and Sigma.Strong understanding of customer behaviour, conversion funnels, and KPIs across channels, including paid search, social, and email.Excellent communicator who distills complex analytics into actionable insights for marketing stakeholders. Highly collaborative and open to feedback to continuously refine processes and outputs.Bonus PointsExperience in Cloud Ecosystems: Familiarity with AWS or GCP for data storage and analytics.Intermediate Experimentation & Modelling: Experience with attribution modeling, advanced forecasting, and data science techniques.Spark & Distributed Computing: Comfort working with large datasets using Spark or similar technologies.Non-traditional Background: We value diverse paths into the analytics field.Core Technologies [Optional]Languages: SQL and PythonTooling: Databricks, DBT, MLFlowDistributed Computing: SparkBI Platforms: Sigma, Tableau, LookerMarketing Analytics Platforms: Google Analytics, Facebook, Pinterest, YouTubeWorking at ProdigyBe part of a mission-driven organization dedicated to helping every student in the world love learning! At Prodigy Education, your work positively impacts the lives of millions of students and teachers worldwide.Join a company which empowers a Growth Mindset among its team members, so you grow as we do. You’ll also work on award-winning products which harness the magic of math and power of language for students in grades 1st-8th.We understand that a thriving team is at the core of our success. So, on top of an inspirational mission and rewarding work, our Total Rewards Program reflects our commitment to your financial, physical, and mental well-being.It’s not just about the work though; it’s about the culture. As the Toronto Star reports in a recent feature on Prodigy: “Prodigy’s secret sauce is that it sees its corporate culture as something that is built slowly from the ground up and is always evolving.” Check it out .#LI-HybridProdigy Math is used by almost one million teachers a year, and was named the most popular ! Our products have also won numerous consumer awards, including the Mom’s Choice Award, Parent and Teacher Choice Awards, and National Parenting Product Award.Come as you are. We believe the power of our collective potential will transform education. We are building towards a diverse, inclusive, and equitable workplace to empower and create access and opportunity for all. We welcome applications from people from all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, people with disabilities, veterans, and anyone who may contribute to the further diversification of Prodigy Education. If you feel like you don’t have all the qualifications for this position and are willing to use your initiative to learn the rest, we’d still love for you to apply!We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Prodigy Education will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require accommodation, please notify us at jobs@prodigygame.com, and we will work with you to meet your needs.

Summary of Prodigy Education’s Marketing Data Analyst Role

About Prodigy Education
Prodigy Education is a prominent player in game-based learning, dedicated to inspiring a love for learning in over 20 million students annually. With more than 800,000 teachers utilizing its free instructional tools, Prodigy stands out as a favored EdTech platform.

Role Overview: Marketing Data Analyst
As a Marketing Data Analyst, you will use analytical skills and marketing knowledge to enhance decision-making and optimize various marketing channels. Collaborating with marketing teams and data professionals, you will analyze campaign performances, user behavior, and experiment designs to improve engagement with educators, parents, and learners globally.

Key Responsibilities:

• Analyze campaign performance and user acquisition channels to provide strategic recommendations.
• Utilize analytical techniques to gather insights on user behavior and enhance marketing messaging.
• Design and evaluate experiments to measure the effectiveness of marketing strategies.
• Build and maintain dashboards for tracking key performance indicators (KPIs) for stakeholders.
• Ensure data quality and accuracy while translating complex data findings into clear insights.

About You:

• 3+ years in marketing analytics with a focus on experimentation.
• Experience with various analytical techniques and tools; proficient in SQL and familiar with Python/R.
• Strong understanding of marketing channels and customer behavior.
• Excellent communicator, skilled in distilling complex analytics for non-technical audiences.
• Preferred bonus skills include cloud ecosystem knowledge (AWS/GCP), advanced experimentation techniques, and experience with distributed computing (Spark).

Working at Prodigy:
Prodigy fosters a mission-driven culture that values continuous growth, collaboration, and diversity. The company offers a strong Total Rewards Program to support employees’ well-being and is committed to creating an inclusive workplace, welcoming diverse applicants.

Conclusion

Joining Prodigy as a Marketing Data Analyst provides a unique opportunity to impact educational engagement while working in a supportive, innovative, and community-focused environment.