Company: Royal Bank of Canada

Location: Toronto, ON

Expected salary:

Job date: Wed, 14 May 2025 02:29:21 GMT

Job description: Job SummaryJob DescriptionWhat is the Opportunity?We are seeking a visionary and execution-focused Director, Digital Content Experience, Strategy & Operations to lead the transformation of RBC shows up through its public-facing digital channels. This role will oversee the end-to-end strategy and operations for content across RBC’s public-facing websites—spanning both consumer and non-consumer audiences—to ensure we tell a cohesive, compelling, and customer-first story that reflects who we are, what we stand for, and the value we deliver to clients, shareholders, and the communities we serve.This leader will play a critical role in simplifying and evolving our information architecture and digital content hubs, support the modernization of our content management capabilities in alignment with our broader digital transformation vision, and enabling faster speed to market through the implementation of scalable workflows, best-in-class practices, and cross-functional alignment and partnership.What Will You Do?Content Journey Strategy & Experience DesignDefine and lead the strategic vision for RBC’s public site content journeys, ensuring alignment across brand, marketing, corporate communications, corporate citizenship, investor relations, thought leadership and community initiatives i.e., across the EnterpriseReimagine how digital visitors navigate and consume content by simplifying and consolidating public content hubs through user-centric information architecture and cross-journey storytelling.Partner closely with UX, design, analytics, accessibility, and SEO teams to ensure experiences are intuitive, inclusive, and outcome-driven.Platform Enablement, Capability Development & IntegrationCollaborate with technology and business partners to evolve our digital content platforms—driving improvements in CMS capabilities, modular content frameworks, workflows, and governance models.Champion the enablement of tools and features that empower teams across the bank to create, manage, and publish content to our public-facing platforms with agility, control, and brand consistency.Build, maintain and prioritize the product backlog to ensure features and deliverables provide maximum value to content stakeholders and the business.Content Operations & GovernanceLead day-to-day digital content operations for the RBC public website, including upholding governance, publishing standards, compliance, and quality assurance.Establish scalable workflows and operating models that enable speed, control, and consistent execution across teams.Performance & Business InsightManage OKRs (Objectives & Key Results) and leverage analytics and reporting tools to monitor digital content performance, identify opportunities, and make data-driven strategic recommendations.Translate insights into action by guiding continuous optimization across journeys, platforms, and operations.Leadership & Stakeholder EngagementBuild strong relationships with internal and external stakeholders, acting as a trusted advisor and connector across business stakeholders across the Enterprise and IT.Inspire cross-functional collaboration and guide teams through complexity—bringing creative energy, strategic focus, and a customer-first mindset.What do you need to succeed?5 to 10+ years of experience in digital product management, digital experience strategy, digital content strategy, digital media, editorial operations and/or enterprise content ecosystemsDeep understanding of user experience, development operations, content systems (CMS), and both Agile and Waterfall delivery methodologies.Proven ability to define and deliver digital product vision, strategy, and roadmaps aligned to evolving business objectives with a customer-first lens.Experience leading large-scale digital redesigns, content architecture simplification, or platform enablement initiatives.Strong business acumen with the ability to interpret and act on reporting and performance data to drive continuous improvement and measurable impact.Experience & expertise in SEO.Previous experience leveraging digital analytics platforms such as Google Analytics.Strong relationship-building capabilities with a track record of influencing senior stakeholders and cross-functional teams.Excellent communication, presentation and storytelling skills.Ability to clearly distill technical digital marketing concepts to non-technical stakeholders.Strong organizational, program and time management capabilities.Strategic thinker with excellent interpersonal skills to work across functions and businesses.Previous experiencing leading and managing a team.Comfort navigating complex enterprise environments, managing through ambiguity, and driving outcomes with creativity, discipline, and resilience.What’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable.Leaders who support your development through coaching and managing opportunities.Ability to make a difference and lasting impactWork in a dynamic, collaborative, progressive, and high-performing teamA world-class training program in financial servicesFlexible work/life balance options.Opportunities to do challenging work.Opportunities to take on progressively greater accountabilities.Opportunities to building close relationships with clients.Access to a variety of job opportunities across business and geographies.Job Skills Analytics, Content Governance, Content Management, Content Operations, Content Strategy, Content Strategy Development, Customer Experience Design, Digital Content, Digital Experiences, Digital Marketing, Digital Marketing Automation, Digital Marketing Technology, Digital Media, Digital Products, Media Operations, Media Publishing, People Management, Product Development Methodology, Product Services, User Experience (UX), User Experience (UX) Research, User Interface (UI) DesignAdditional Job DetailsAddress: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: PERSONAL & COMMERCIAL BANKINGJob Type: RegularPay Type: SalariedPosted Date: 2025-05-12Application Deadline: 2025-05-27Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

Job Summary: Director, Digital Content Experience, Strategy & Operations

Opportunity Overview:
RBC is looking for a Director to lead the transformation of its public-facing digital channels. This role involves developing an end-to-end strategy for content across RBC’s websites, focusing on delivering a cohesive and customer-first narrative.

Key Responsibilities:

1. Content Journey Strategy & Experience Design:

   • Define strategic vision for public site content.
   • Simplify navigation and enhance user experience through user-centric architecture.

2. Platform Enablement & Integration:

   • Collaborate on advancing digital content platforms and improve content management capabilities.
   • Establish tools and workflows for agile content creation and management.

3. Content Operations & Governance:

   • Manage day-to-day content operations, ensuring governance and compliance.
   • Create workflows that facilitate quick and consistent execution of content strategies.

4. Performance & Business Insight:

   • Utilize analytics to monitor content performance and drive optimization strategies.
   • Manage OKRs and translate insights into actionable recommendations.

5. Leadership & Stakeholder Engagement:

   • Foster relationships across business and IT stakeholders.
   • Inspire collaboration and guide teams through complex projects.

Qualifications:

• 5-10+ years in digital product management, strategy, or content ecosystems.
• Expertise in user experience, content systems, digital analytics, and SEO.
• Strong relationship-building, communication, and strategic thinking skills.
• Experience managing teams and projects in dynamic environments.

Benefits:

• Comprehensive rewards program, including bonuses and flexible benefits.
• Opportunities for professional development and impactful contributions.
• Support for work/life balance and access to diverse job opportunities.

Location: RBC Waterpark Place, Toronto, Canada
Employment Type: Full-time
Application Deadline: May 27, 2025

Inclusivity Commitment: RBC values diverse perspectives, fostering an inclusive workplace for growth, innovation, and client value.