Company: Lakeshore Learning Materials

Location: Orlando, FL

Expected salary: $100000 – 115000 per year

Job date: Sun, 18 May 2025 02:40:12 GMT

Job description:

Job Title: Marketing Collaboration Specialist

Job Description:

We are seeking a detail-oriented and creative Marketing Collaboration Specialist to join our team. In this role, you will work closely with the Inside Sales team and the Marketing group to enhance our messaging strategy and develop impactful sales collateral materials. Your expertise will be instrumental in ensuring that our marketing efforts are aligned with the needs and feedback of the sales team, ultimately driving engagement and supporting business growth.

Key Responsibilities:

• Collaborate with the Inside Sales team to understand their challenges and success stories, using these insights to refine messaging strategies.
• Partner with the Marketing group to create compelling content and visually appealing collateral materials that resonate with target audiences.
• Analyze the effectiveness of current messaging and materials, gathering feedback from sales representatives and clients to make necessary adjustments.
• Assist in the development of sales presentations, brochures, and other marketing materials that effectively communicate our value proposition.
• Stay updated on industry trends and competitive landscape to help inform strategic messaging decisions.
• Coordinate with cross-functional teams to ensure consistency in branding and messaging across all channels.
• Participate in regular meetings with the Inside Sales and Marketing teams to provide insights and recommendations for improvement.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in a marketing or sales support role, preferably in a B2B environment.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Strong analytical skills to assess the effectiveness of marketing initiatives and materials.
• Proficiency in marketing software and tools (e.g., CRM systems, design software).

Join our team and contribute to creating effective marketing strategies that empower our salesforce and drive results!