Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Sat, 07 Jun 2025 03:18:47 GMT

Job description:

Job Title: Digital Strategy Intern

Position Overview:
As a Digital Strategy Intern at Universal Orlando Resort, you will play a pivotal role in enhancing our guests’ digital experiences. By supporting initiatives related to data capture, website and mobile app functionality, and digital communications, you will contribute to the overall success of our digital strategy.

Major Responsibilities:

• Analyze data collected from various digital platforms to identify trends and opportunities for improvement.
• Assist in enhancing website and mobile app functionality to ensure a seamless user experience.
• Collaborate with the digital communications team to develop engaging content that resonates with our audience.
• Support the implementation of digital marketing strategies that promote Universal Orlando Resort and its offerings.
• Conduct competitive analysis to benchmark our digital practices against industry standards and identify best practices.
• Participate in brainstorming sessions and contribute innovative ideas to enhance our digital presence.
• Assist with various projects as needed and provide support in ad-hoc analyses.

Qualifications:

• Currently pursuing a degree in Marketing, Business, Communications, or a related field.
• Strong analytical skills with a passion for data analysis and interpretation.
• Familiarity with web and mobile app functionality is a plus.
• Excellent communication skills, both written and verbal.
• Ability to work collaboratively in a fast-paced environment.
• Experience with digital marketing tools and platforms is advantageous.

Join us at Universal Orlando Resort and gain hands-on experience in the exciting world of digital strategy while making lasting memories for our guests!