Company: Hilton Grand Vacations

Location: Orlando, FL

Expected salary:

Job date: Sun, 22 Jun 2025 05:36:48 GMT

Job description:

Job Title: Database Marketing Analyst (Martech)

Job Description:

We are seeking a detail-oriented Database Marketing Analyst (Martech) to join our dynamic marketing team. In this role, you will be responsible for data extraction, analysis, and lead generation, focusing primarily on marketing technology-based data elements. Your analytical skills will enable you to assess marketing data and campaigns, allowing us to evaluate their effectiveness and drive informed decision-making.

Key Responsibilities:

• Extract, cleanse, and analyze data from various marketing databases and systems to support strategic initiatives.
• Generate targeted lists and leads that align with marketing campaigns and business objectives.
• Conduct in-depth analysis of marketing data and campaign performance to identify trends, insights, and opportunities for optimization.
• Collaborate with cross-functional teams to develop and implement data-driven marketing strategies.
• Monitor and report on key performance indicators (KPIs) to measure campaign success and inform future marketing efforts.
• Maintain and enhance database management systems, ensuring data accuracy and integrity.
• Stay current with emerging marketing technologies and trends to leverage new tools and techniques for data analysis.

Qualifications:

• Bachelor’s degree in Marketing, Data Science, Business, or a related field.
• Proven experience in data analysis and marketing analytics, preferably in a Martech environment.
• Proficiency in SQL, Excel, and data visualization tools; familiarity with CRM and marketing automation platforms is a plus.
• Strong analytical and problem-solving skills with a keen attention to detail.
• Excellent communication skills, both written and verbal, with the ability to present complex data insights clearly.
• Ability to work independently as well as collaboratively in a fast-paced environment.

Join us to leverage your analytical expertise and contribute to our marketing success through insightful data analysis and innovative lead generation strategies.