Company: RateHawk

Location: Orlando, FL

Expected salary:

Job date: Fri, 27 Jun 2025 22:47:54 GMT

Job description:

Job Title: Marketing Specialist – API Partnership Development

Job Description:

We are seeking a motivated and results-driven Marketing Specialist to join our dynamic team, focusing on the development and implementation of the division’s marketing plan. In this role, you will identify and pursue opportunities to expand our API partner base, driving increased engagement and growth.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies that support our division’s objectives and brand vision.
• Conduct market research to identify potential API partners and evaluate industry trends, competitor activities, and customer needs.
• Build and maintain strong relationships with existing and prospective API partners, ensuring effective communication and collaboration.
• Create and oversee marketing campaigns aimed at attracting new partners and promoting our API offerings.
• Collaborate with cross-functional teams, including product development and sales, to align marketing efforts with company goals.
• Analyze marketing performance metrics and refine strategies based on data-driven insights.
• Participate in industry events, networking opportunities, and conferences to promote our API solutions and expand our partner network.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in marketing, preferably in a technology or software development environment.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and interpersonal skills, with a knack for building relationships.
• Familiarity with API technologies and trends is a plus.
• Self-motivated and able to work independently as well as part of a team.

Join us in driving growth and innovation through strategic partnerships, and help us expand our reach in the API marketplace!