Company: Emerald Logistix

Location: Orlando, FL

Expected salary: $1050 – 1350 per week

Job date: Tue, 08 Jul 2025 22:57:46 GMT

Job description:

Job Description: Marketing Data Analyst

Position Overview:

We are seeking a highly motivated Marketing Data Analyst to join our dynamic marketing team. The ideal candidate will play a crucial role in driving customer engagement and outreach strategies by leveraging data to inform our marketing initiatives. This position requires a strong emphasis on data-driven decision-making to optimize marketing efforts, target audiences effectively, and enhance overall campaign performance.

Key Responsibilities:

• Analyze and interpret marketing data to identify trends, patterns, and insights that will inform strategic decisions.
• Collaborate with cross-functional teams to design and implement targeted marketing campaigns aimed at maximizing customer reach and engagement.
• Utilize advanced analytics tools and techniques to measure the effectiveness of marketing initiatives and recommend areas for improvement.
• Develop reports and dashboards to present actionable insights to stakeholders, ensuring data is accessible and understandable.
• Monitor key performance indicators (KPIs) and provide regular updates on campaign performance and customer engagement metrics.
• Conduct market research to understand customer behavior and preferences, enabling more tailored marketing approaches.
• Stay current with industry trends, tools, and technologies to enhance marketing strategies and drive innovation.

Qualifications:

• Bachelor’s degree in Marketing, Data Analysis, Business, or a related field.
• Proven experience in marketing analytics or related roles.
• Strong proficiency in data analysis tools (e.g., Excel, SQL, Google Analytics) and marketing software.
• Excellent problem-solving skills with a data-driven mindset.
• Strong communication skills to effectively convey complex data insights to non-technical stakeholders.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.

Why Join Us?

Join our passionate team and be a part of an organization that values data-driven decision-making and innovation. You will have the opportunity to make a significant impact on our marketing strategies while contributing to the growth and engagement of our customer base. If you are excited about translating data into actionable insights and driving marketing success, we want to hear from you!