Company: Boston Scientific

Location: Orlando, FL

Expected salary: $75000 – 100000 per year

Job date: Sun, 13 Jul 2025 07:52:01 GMT

Job description:

Job Description: Collaborative Marketing Specialist

Position Overview:

The Collaborative Marketing Specialist plays a pivotal role in bridging the gap between various departments such as sales, clinical research, technical support, and marketing. This role is integral to enhancing the company’s promotional strategies, ensuring that all teams work together effectively to drive product awareness and customer engagement.

Key Responsibilities:

• Cross-Department Collaboration: Partner with sales, clinical research, technical support, and marketing teams to develop comprehensive marketing strategies and campaigns that align with business goals.

• Market Research: Conduct thorough market analysis to identify trends, customer needs, and competitive landscape, providing actionable insights to all related departments.

• Content Development: Collaborate with the marketing team to create engaging promotional materials, including brochures, presentations, and online content that accurately represent products and services.

• Training and Support: Work closely with technical support and sales teams to ensure that they are equipped with the necessary information regarding product features and benefits, facilitating effective communication with customers.

• Campaign Management: Coordinate marketing campaigns from concept through execution, ensuring consistent messaging across all channels and departments.

• Performance Tracking: Monitor and analyze the performance of marketing initiatives and gather feedback from sales and technical support teams to continuously improve strategies.

Feasible Solutions for Effective Collaboration:

1. Regular Interdepartmental Meetings:

   • Schedule weekly or bi-weekly meetings with representatives from sales, clinical research, technical support, and marketing to discuss ongoing projects, align objectives, and share feedback.

2. Shared Digital Platforms:

   • Utilize project management tools (e.g., Asana, Trello, or Microsoft Teams) that enable all departments to track campaigns, share documents, and communicate in real-time.

3. Cross-Training Sessions:

   • Implement regular training sessions where team members from sales, clinical research, and technical support can share their knowledge and insights with the marketing team, fostering a deeper understanding of product applications and customer needs.

4. Feedback Loops:

   • Create structured feedback mechanisms where the sales and technical support teams can provide insights on customer interactions and challenges, which can help refine marketing strategies.

5. Integrated Approach to Customer Feedback:

   • Collaborate with all departments to gather comprehensive customer feedback that integrates insights from product usage, satisfaction levels, and desired improvements, ensuring marketing efforts are customer-centric.

By fostering strong collaboration and communication among departments, the Collaborative Marketing Specialist will contribute to the unified growth and success of the organization.