Company: Emerald Logistix

Location: Orlando, FL

Expected salary: $1150 – 1450 per week

Job date: Mon, 21 Jul 2025 00:20:32 GMT

Job description:

Job Title: Marketing Data Analyst

Job Description:

We are seeking a detail-oriented Marketing Data Analyst to join our dynamic team. In this role, you will play a pivotal part in shaping our marketing strategies through data-driven insights. Your primary responsibilities will include analyzing customer engagement metrics, evaluating marketing campaign performance, and identifying trends that can help optimize our marketing efforts.

Key Responsibilities:

• Analyze marketing data to assess the effectiveness of campaigns and customer engagement initiatives.
• Utilize various data analytics tools to gather insights on customer behavior and preferences.
• Collaborate with marketing teams to develop targeted strategies that enhance customer reach and retention.
• Create comprehensive reports and presentations to communicate findings to stakeholders.
• Monitor key performance indicators (KPIs) to identify areas for improvement and optimize marketing strategies.
• Leverage A/B testing and other methodologies to evaluate marketing approaches and recommend best practices.

Qualifications:

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• Proven experience in a data analysis role, preferably within marketing.
• Strong proficiency in data analysis tools (e.g., Google Analytics, Excel, SQL).
• Excellent analytical skills and attention to detail.
• Ability to work collaboratively in a fast-paced environment.
• Strong communication skills to effectively convey insights and recommendations.

Join us to make a significant impact on our marketing strategies and engage our customers more effectively through data-driven decision-making!