Company: NBCUniversal

Location: Orlando, FL

Expected salary: $145000 – 175000 per year

Job date: Sun, 03 Aug 2025 22:21:22 GMT

Job description:

Job Title: Marketing Strategist

Job Description:

We are seeking a dynamic Marketing Strategist to join our team, focusing on enhancing customer retention and lifetime value across our portfolio of brands, including Oxygen, E!, SYFY, and Golf Channel, alongside our digital assets such as Fandango, Rotten Tomatoes, GolfNow, and GolfPass.

Key Responsibilities:

1. Influence Strategy Development: Collaborate with cross-functional teams to devise comprehensive marketing, content, and pricing strategies that align with brand objectives and target audience needs.

2. Customer Insights: Analyze customer data and trends to identify opportunities for retention improvements and increased lifetime value. Utilize both qualitative and quantitative research methods to understand customer preferences.

3. Campaign Execution: Oversee the development and execution of targeted marketing campaigns across multiple channels, ensuring alignment with overall brand messaging and goals.

4. Performance Tracking: Establish KPIs and metrics to measure campaign effectiveness. Regularly report on performance and suggest optimizations based on data-driven insights.

5. Collaboration: Work closely with content teams, product managers, and sales to ensure cohesive brand representation and effective promotional strategies across all platforms.

6. Innovation: Stay updated on industry trends, competitor activities, and emerging technologies to foster innovative marketing approaches that resonate with our audience.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• Proven experience in marketing strategy development, preferably within the media or entertainment industries.
• Strong analytical skills with the ability to leverage data for decision-making.
• Excellent communication and collaboration skills.
• Proficiency in digital marketing tools and platforms.

Join us in shaping the future of entertainment by creating impactful marketing strategies that resonate with our viewers and drive lasting customer loyalty!