Company: NBCUniversal

Location: Orlando, FL

Expected salary:

Job date: Wed, 13 Aug 2025 01:05:39 GMT

Job description:

Job Description: Marketing Analytics Specialist

Overview:
Join our dynamic team as a Marketing Analytics Specialist where you’ll play a crucial role in driving measurable business outcomes across a portfolio of prestigious networks including Network, CNBC, MSNBC, Oxygen, E!, SYFY, Golf Channel, and their complementary digital assets such as Fandango and Rotten Tomatoes.

Key Responsibilities:

• Data Analysis: Leverage marketing analytics to assess the performance of campaigns across various platforms, identifying trends and insights to optimize marketing strategies.

• Stakeholder Collaboration: Serve as a product advocate by effectively collaborating with internal stakeholders to understand their goals and resource needs, ensuring their objectives are met through data-driven insights.

• Strategic Recommendations: Utilize analytical findings to make strategic recommendations that enhance marketing effectiveness and contribute to achieving business targets.

• Reporting: Create comprehensive reports and dashboards that communicate results clearly to stakeholders, highlighting key metrics and actionable insights.

• Performance Tracking: Implement tracking mechanisms for marketing activities, ensuring accurate measurement of KPIs and ongoing performance evaluation.

Qualifications:

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• Proven experience in marketing analytics, preferably in a media or entertainment context.
• Strong analytical skills with the ability to draw insights from complex data sets.
• Proficiency in analytics tools and software, such as Google Analytics, Excel, or SQL.
• Excellent communication skills with the ability to present data-driven insights effectively to diverse audiences.

What We Offer:

• An innovative and collaborative working environment.
• Opportunities for professional growth and development.
• The chance to work with industry-leading brands and digital assets.

Join us in shaping the future of marketing analytics and driving impactful business decisions!