Company: Leap Brands

Location: Orlando, FL

Expected salary:

Job date: Wed, 11 Jun 2025 07:41:32 GMT

Job description:

Position Overview:

As the Head of Marketing, you will spearhead the development and execution of cutting-edge digital marketing strategies that drive brand awareness, customer engagement, and business growth. Your leadership will be critical in shaping the marketing direction of the company, leveraging innovative digital channels and technologies to enhance our market presence.

Responsibilities:

• Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies that align with company goals and objectives. Collaborate with cross-functional teams to ensure initiatives support overall business strategy.

• Campaign Management: Oversee the planning, execution, and optimization of digital marketing campaigns across various platforms, including social media, email, SEO, and PPC.

• Market Analysis: Conduct thorough market research and analysis to identify trends, customer needs, and new opportunities. Use data-driven insights to inform marketing strategies and decision-making.

• Brand Development: Lead efforts to enhance brand positioning and ensure consistency across all digital touchpoints. Cultivate a strong brand narrative that resonates with target audiences.

• Team Leadership: Build and manage a high-performing marketing team, providing mentorship, support, and accountability. Foster a collaborative and innovative work environment.

• Performance Metrics: Establish key performance indicators (KPIs) to measure the effectiveness of marketing initiatives. Monitor and report on campaign performance, making data-driven adjustments to enhance results.

• Budget Management: Oversee the marketing budget, ensuring efficient allocation of resources while maximizing ROI on digital marketing investments.

• Stakeholder Collaboration: Collaborate with senior leadership and other departments to integrate marketing initiatives with broader organizational strategies.

Qualifications:

• Proven experience in digital marketing, with a strong track record of successful campaign development and execution.
• Exceptional leadership and team management skills.
• Strong analytical abilities and experience using data to drive marketing strategies.
• Excellent communication skills, both verbal and written.
• Familiarity with various digital marketing tools and platforms.

Join us as we redefine our digital marketing efforts and drive the company’s growth in an increasingly competitive landscape. Your expertise and vision will be instrumental in shaping the future of our brand.