Company: Weight Watchers
Job description: WW is looking for candidates to help change people’s lives. We are a global wellness technology company inspiring millions of people to adopt healthy habits for real life. We do this through engaging digital experiences, face-to-face workshops and sustainable programs that encourage people to move more, shift their mindset and eat healthier while enjoying the foods they love. By drawing on over five decades of experience and expertise in behavioral science, we build communities in order to deliver wellness for all.
Role Overview:
The VP, Healthcare has primary business responsibility for WW Health Solutions & Diabetes (WWHD) enterprise and chronic condition products and services evolution and leads B2B communications and marketing efforts.
Key Responsibilities:
Strategy
Understands market; builds processes to capture competitive & client & B2B2C member implications
Develops Agile structure, market-focused strategy
Translates guiding vision into strategic imperatives
Empowers the whole WWHD organization to cooperate on strategy
Continually assess competitive landscape, proactively identifies solutions to remain best-in-class offering and translates to competitive positioning
Product/Service Ownership
Defines high-level product/service visions and key business outcomes
Collaborates with WW Product team as product/service “business owner”; ensures feedback loops between strategy and product for prioritization and iterative product/service launches
Has primary business responsibility for service evolution; builds processes and owns prioritization of new features and elements across all parts of the enterprise and chronic conditions WWHD service portfolio
Owns definition and collection of service level KPIs and coordinates across WWHD to ensure effective use of service KPIs
Partners across broader WW organization to understand and align WWHD to broader WW service evolution
Collaborates with WWHD consumer member journey team to ensure evolution of B2B and chronic conditions services connect to member level strategies and maximize member outcomes
Collaborates with sales, client success and whole WWHD organization to understand service needs
Product Marketing
Coordinates and leads product marketing roles
Develops positioning, messaging and competitive differentiation
Guides sales and marketing teams to insure alignment
Own B2B brand and lead generation marketing
Serves as internal Healthcare & Diabetes service SME
Culture
Support WW Healthcare & Diabetes to be customer centric and market driven
Support Agile process and collaborative goal setting ideally with OKRs
Manage (hire, grow, etc.) Service Owner and B2B Marketing Teams
Requirements:
Bachelors degree required; masters degree in related discipline preferred
Experience leading B2B marketing functions
10-15 years in Product management OR 10 years in leadership at digital health companies
Experience working in agile, digital-first environment preferred
5-10 years experience in digital health
Passion for wellness, healthy lifestyle, and WW brand
At WW, it is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.
Expected salary:
Location: Toronto, ON
Job date: Mon, 06 Sep 2021 04:15:13 GMT
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