Company: National Instruments

Location: Orlando, FL

Expected salary:

Job date: Tue, 16 Sep 2025 22:44:23 GMT

Job description:

Job Description: Marketing Specialist – Electrical Utility Market

Position Overview:
We are seeking a qualified Marketing Specialist with a focus on Industrial Distribution or related fields. Candidates may hold a bachelor’s degree or possess a minimum of five years of pertinent experience as a substitute. This role is tailored for individuals who have a strong background in Sales, Marketing, or technical support, specifically within the B2B sales environment of the Electrical Utility Market.

Key Responsibilities:

• Develop and implement strategic marketing plans that align with business goals and drive growth within the Electrical Utility sector.
• Collaborate with the sales team to create effective sales tools and materials that enhance customer engagement and drive revenue.
• Conduct market research to identify trends, competitive landscape, and customer needs, using insights to inform marketing strategies.
• Manage and execute marketing campaigns across various channels, including digital, print, and events, ensuring all efforts meet established objectives.
• Provide technical support and product knowledge to clients, addressing inquiries and resolving issues to enhance customer satisfaction.
• Analyze campaign performance and report on key metrics, making data-driven recommendations for improvement.
• Foster relationships with industry stakeholders, attending trade shows and conferences to promote our brand and innovations.

Qualifications:

• Bachelor’s degree in Marketing, Industrial Distribution, or a related field preferred; or a minimum of five years of relevant experience in lieu of a degree.
• At least five years of proven experience in Sales, Marketing, or technical support within the B2B Electrical Utility market.
• Strong understanding of market dynamics, customer behavior, and competitive positioning in the Electrical Utility sector.
• Excellent communication and interpersonal skills, with a customer-focused approach.
• Proficient in marketing tools and platforms, with a solid track record in managing successful marketing campaigns.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and advancement within the company.
• A collaborative and innovative work environment where your contributions are valued.

If you have a passion for marketing and a deep understanding of the Electrical Utility market, we encourage you to apply and be part of our dynamic team!Job Description: Marketing Specialist – Electrical Utility Market

Position Overview:
We are seeking a qualified Marketing Specialist focused on Industrial Distribution or related fields. Candidates can hold a bachelor’s degree or substitute with a minimum of five years of relevant industry experience. This role is ideal for individuals with a strong background in Sales, Marketing, or technical support within the B2B electrical utility market.

Key Responsibilities:

• Develop and implement strategic marketing plans to enhance growth in the Electrical Utility sector.
• Collaborate with the sales team to create effective sales tools and materials that drive customer engagement and revenue.
• Conduct market research to identify trends, analyze competitive landscapes, and understand customer needs, using insights to inform marketing strategies.
• Manage and execute multi-channel marketing campaigns, including digital, print, and events, ensuring alignment with established objectives.
• Provide technical support and product knowledge to clients, effectively addressing inquiries and resolving issues to enhance customer satisfaction.
• Analyze marketing campaign performance and report on key metrics, making data-driven recommendations for continuous improvement.
• Build and maintain relationships with industry stakeholders, attend trade shows and conferences to promote our brand and innovations.

Qualifications:

• Bachelor’s degree in Marketing, Industrial Distribution, or related field preferred; or a minimum of five years of relevant experience in lieu of a degree.
• At least five years of proven experience in Sales, Marketing, or technical support within the B2B Electrical Utility market.
• Strong understanding of market dynamics, customer behavior, and competitive positioning in the Electrical Utility sector.
• Excellent communication and interpersonal skills with a customer-focused approach.
• Proficient in marketing tools and platforms with a solid track record of managing successful marketing campaigns.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and advancement within the company.
• A collaborative and innovative work environment where your contributions are valued.

If you are passionate about marketing and possess a deep understanding of the electrical utility market, we encourage you to apply and become part of our dynamic team!