Company: Informa

Location: Orlando, FL

Expected salary:

Job date: Sat, 20 Sep 2025 07:51:45 GMT

Job description:

Job Description: Digital Marketing Expert

About Us
Join our dynamic team dedicated to creating an incredible portfolio of shows that engage audiences and inspire exhibitors and educators. We are looking for a talented Digital Marketing Expert who is well-versed in both traditional and digital marketing strategies to help us elevate our initiatives and reach new heights.

Role Overview
As a Digital Marketing Expert, you will oversee and innovate our digital marketing strategies, focusing on optimizing our website, enhancing SEO/SEM efforts, and developing a robust social media strategy. Your expertise will be crucial in elevating our brand presence, improving audience engagement, and driving successful campaigns that resonate with our target demographics.

Key Responsibilities

• Develop and implement effective SEO/SEM strategies to increase site visibility and drive traffic.
• Oversee website optimization initiatives to enhance user experience and engagement.
• Create and execute a comprehensive social media strategy across various platforms to promote our portfolio of shows.
• Collaborate with cross-functional teams to align digital marketing efforts with overall business goals.
• Analyze and report on campaign performance, using data-driven insights to inform future marketing strategies.
• Stay current on industry trends and technologies to ensure our marketing efforts remain innovative and effective.

Qualifications

• Proven experience in both traditional and digital marketing strategies.
• Strong understanding of SEO, SEM, and web analytics.
• Proficiency in social media marketing and content creation.
• Exceptional analytical skills and attention to detail.
• Excellent communication and collaboration abilities.

Why Join Us?
Be part of a creative and passionate team that values innovation and impact. We offer a collaborative work environment where your ideas will be heard and valued as we work together to elevate our shows and engage our audience.

If you’re ready to take on this exciting challenge and contribute to an incredible portfolio of shows, we’d love to hear from you!