Company: USA Beauty

Location: Orlando, FL

Expected salary:

Job date: Sat, 20 Sep 2025 22:49:35 GMT

Job description:

Job Title: Digital Marketing Manager

Job Description:

Join our dynamic team to elevate our impressive portfolio of shows! We are seeking a well-versed expert in both traditional and digital marketing who is passionate about engaging with exhibitors, educators, and audiences.

In this role, you will oversee our digital marketing initiatives, focusing on website optimization, SEO/SEM strategies, and social media campaigns. You’ll collaborate closely with cross-functional teams to create impactful content that resonates with our target audiences and enhances brand visibility.

Key Responsibilities:

• Develop and implement integrated marketing strategies to drive attendance and engagement for our portfolio of shows.
• Optimize our website and digital platforms to ensure an exceptional user experience and maximize conversions.
• Execute targeted SEO and SEM campaigns to improve organic search performance and drive traffic.
• Create and manage social media strategies that foster community engagement, brand awareness, and lead generation.
• Monitor, analyze, and report on the effectiveness of marketing initiatives, adjusting strategies as needed to meet goals.
• Collaborate with designers and content creators to develop compelling marketing materials.
• Stay abreast of industry trends and emerging digital marketing technologies to keep our strategies innovative and effective.

Qualifications:

• Proven experience in digital marketing, preferably within the events or exhibitions industry.
• Strong understanding of SEO, SEM, website analytics, and social media management.
• Excellent communication and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• A creative mindset with a passion for innovative marketing solutions.

Join us in shaping memorable experiences and driving success for our shows! We look forward to your contribution to our evolving narrative.