Company: Finexio

Location: Orlando, FL

Expected salary: $65000 – 88000 per year

Job date: Wed, 24 Sep 2025 22:31:09 GMT

Job description:

Job Title: Marketing Lead Generation Specialist

Job Description:

We are seeking a data-driven marketing professional to join our dynamic team as a Marketing Lead Generation Specialist. In this pivotal role, you will be responsible for transforming quality prospects into valuable sales opportunities within our pipeline. Your expertise in analyzing and leveraging data will play a crucial role in our overall marketing strategy.

Key Responsibilities:

• Lead Generation: Identify and qualify high-quality prospects, utilizing data analysis to enhance targeting strategies.

• Campaign Management: Design and execute multi-channel marketing campaigns that drive awareness and engagement, ensuring swift movement through the sales funnel.

• Nurturing Sequences: Develop and manage nurturing sequences that convert leads into marketing qualified leads (MQLs), employing segmentation and personalization techniques.

• Performance Analysis: Monitor, analyze, and report on campaign performance, making data-driven recommendations to optimize results and improve lead conversion rates.

• Collaboration: Work closely with sales and marketing teams to align strategies, share insights, and foster a seamless lead transition process.

Qualifications:

• Proven experience in a marketing role focused on lead generation and pipeline development.
• Strong understanding of data analytics and marketing automation tools.
• Excellent communication skills with an ability to craft compelling messaging.
• Highly organized and detail-oriented, with the capability to manage multiple campaigns simultaneously.
• Passion for results and continuous improvement.

If you thrive in a fast-paced environment and possess a strong passion for leveraging data to drive effective marketing strategies, we encourage you to apply and join us in elevating our lead generation efforts!