Company: OPTASY Inc.

Location: Toronto, ON

Expected salary:

Job date: Sun, 03 Aug 2025 22:23:54 GMT

Job description: Candidates for the Digital Marketing Operations role should have a well-rounded digital marketing background, experience to organise, execute, measure, and optimize their digital marketing efforts.This role will work alongside the marketing team to ensure all marketing efforts serve to achieve immediate and long-term business goals, and identify and execute improvements for processes, content, and lead generation.Requirments:

• Strategic planning
• Process Optimization: Establishing workflows for content creation, campaign execution, and reporting.
• Technology Management: Selecting, implementing, and managing marketing technologies like CRM, marketing automation platforms, and analytics tools.
• Data Management: Ensuring data accuracy, accessibility, and security across all marketing systems.
• Performance Measurement: Tracking key metrics, analyzing campaign performance, and identifying areas for improvement.
• Team Collaboration: Facilitating communication and coordination among different marketing teams and stakeholders.
• Verify, edit and update content for the website, keeping the content fresh, timely, accurate and relevant.
• Monitor website content and user interaction and trouble shoot or escalate as necessary.
• Work collaboratively with our content writers, SEO experts and developers to continually improve the website user experience.
• Develop marketing campaign landing pages.
• Optimize copy and landing pages for search engine marketing.
• Manage company profile and content on social media.
• Email Marketing
• Creating and deploying surveys.
• Executing paid campaigns and social media management.

Digital Reporting:

• Maintain monthly reporting for website, SEO, SEM using various digital tools such as Google Analytics, Google My Business, Google Console, SEMrush.
• Monitor website traffic and present website analytic reports monthly with recommendations to improve key performance metrics.

Qualifications:

• Bachelor’s Degree.
• 2-5 years of relevant digital marketing experience.
• Agency experience is an asset.
• Excellent communication skills – both written and verbal and the ability to collaborate with a cross functional team in a fast paced, entrepreneurial environment.
• Ability to multi-task and complete deadlines in a fast-paced, challenging environment.
• A self-starter who is able take ownership of projects and offer improvements.
• Outstanding can-do attitude with a flair for detail and organization.

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The Digital Marketing Operations role requires candidates with a diverse digital marketing background who can organize, execute, measure, and optimize marketing efforts. The position involves collaborating with the marketing team to align activities with business goals and improve processes. Key responsibilities include:

– Strategic planning and process optimization
– Technology management of marketing tools (CRM, automation, analytics)
– Ensuring data accuracy and security
– Performance measurement and campaign analysis
– Team collaboration and communication
– Content verification and updates for the website
– Developing and optimizing marketing campaign landing pages
– Managing social media profiles and email marketing
– Conducting surveys and executing paid campaigns
– Monthly digital reporting using tools like Google Analytics and SEMrush

Qualifications include a Bachelor’s degree, 2-5 years of relevant experience (agency experience preferred), strong communication skills, ability to multitask, and a self-starter attitude.