Company: FairSquare

Location: Orlando, FL

Expected salary: $130000 – 200000 per year

Job date: Tue, 07 Oct 2025 22:01:40 GMT

Job description:

Job Title: Growth Marketing Lead

Job Description:

FairSquare is seeking a dynamic and results-driven Growth Marketing Lead to shape and lead our marketing channels with a strong focus on direct mail, paid media, digital strategies, and cross-channel initiatives. In this pivotal role, you will take charge of designing and executing fully integrated marketing campaigns aimed at driving brand awareness and customer acquisition.

Key Responsibilities:

• Channel Strategy: Develop and implement comprehensive marketing strategies across direct mail, paid media, and digital channels to maximize reach and engagement.
• Campaign Management: Take the lead in launching, optimizing, and scaling integrated marketing campaigns across paid, owned, and earned media, ensuring alignment with overall business goals.
• Performance Optimization: Analyze campaign performance metrics and utilize data-driven insights to refine marketing strategies, enhance ROI, and achieve key performance indicators.
• Cross-Channel Coordination: Ensure cohesive messaging and branding across all marketing channels, fostering collaboration and effective communication internally and externally.
• Innovation and Trends: Stay abreast of industry trends, emerging technologies, and best practices to continually innovate and elevate FairSquare’s marketing efforts.

Qualifications:

• Proven experience in growth marketing, with a strong focus on digital channels.
• Expertise in managing multi-channel marketing campaigns and utilizing data analytics for optimization.
• Excellent communication and leadership skills, with the ability to lead cross-functional teams.
• Creative mindset with a passion for experimentation and innovative marketing solutions.

Join us at FairSquare and play a crucial role in driving our growth and success through strategic marketing initiatives!