Company: Genuent

Location: Orlando, FL

Expected salary: $60 – 67 per hour

Job date: Sat, 11 Oct 2025 07:39:50 GMT

Job description:

Job Title: Business Analyst – Marketing and Technology Integration

Job Description:

We are seeking a skilled Business Analyst to join our dynamic team, focusing on the intersection of technology and business requirements across various departments, including Marketing, Sales, Digital, and Finance. This role is crucial in ensuring that our technology solutions align effectively with business objectives and deliver optimal value.

Key Responsibilities:

• Collaborative Requirement Gathering: Participate in sessions with stakeholders from Marketing, Sales, Digital, Finance, and Technology to gather, analyze, and document business requirements.

• Technology Integration: Assess and translate business needs into technical specifications, ensuring seamless integration of technology solutions into various functions.

• Stakeholder Engagement: Work closely with cross-functional teams to identify opportunities for process improvements and technology enhancements that support business strategies.

• Data Analysis: Analyze data trends and insights to inform strategic decisions and optimize marketing and sales initiatives.

• Project Management Support: Assist in managing projects through their life cycle, ensuring timely delivery and alignment with business goals.

• Documentation & Reporting: Create comprehensive documentation, including process flows, business requirements documents, and user stories, to support development and implementation efforts.

Qualifications:

• Bachelor’s degree in Business Administration, Information Technology, or a related field.
• Proven experience in a business analyst role, preferably within marketing or technology sectors.
• Strong understanding of digital marketing, sales processes, and financial operations.
• Excellent communication and interpersonal skills, with the ability to engage effectively with stakeholders.
• Proficiency in analytical tools and methodologies to drive data-informed decision-making.

Join our team and contribute to bridging technology with business strategies, driving our organization’s success in today’s digital landscape!