Company: Informa

Location: Orlando, FL

Expected salary:

Job date: Sat, 11 Oct 2025 22:02:53 GMT

Job description:

Job Title: Digital Marketing Specialist

Job Description:

We are seeking a dynamic and experienced Digital Marketing Specialist to join our team and help elevate our incredible portfolio of shows. In this role, you will be a well-versed expert in both traditional and digital marketing, bringing a strategic mindset to drive our marketing initiatives.

Key Responsibilities:

• Digital Marketing Strategy: Develop and implement comprehensive digital marketing strategies that align with our goals and objectives, targeting exhibitors, educators, and our audience effectively.

• Website Optimization: Oversee website optimization efforts to enhance user experience and drive conversions, ensuring our site is informative and engaging.

• SEO/SEM Management: Utilize SEO best practices and manage SEM campaigns to improve visibility and search engine rankings, maximizing our online presence.

• Social Media Strategy: Create and manage innovative social media strategies that engage our audience, promote our shows, and strengthen our brand presence across various platforms.

• Content Development: Collaborate with the content team to produce compelling content that resonates with our target audiences and drives engagement.

• Data Analysis: Analyze performance metrics and provide insights to continuously refine and improve marketing campaigns, ensuring optimal ROI.

Qualifications:

• Proven experience in both traditional and digital marketing, with a strong understanding of current trends and best practices.
• Proficiency in SEO/SEM, social media management, and website optimization.
• Excellent communication and interpersonal skills, with an ability to work collaboratively across teams.
• Strong analytical skills to assess campaign performance and make data-driven decisions.
• Familiarity with marketing automation tools and web analytics platforms.

Join us in this exciting opportunity to make a significant impact on marketing our shows to a broader audience! If you are passionate about digital marketing and thrive in a creative environment, we want to hear from you.