Company: Partners Federal Credit Union

Location: Orlando, FL

Expected salary:

Job date: Sat, 04 Oct 2025 23:34:03 GMT

Job description:

Job Title: Data-Driven Marketing Analyst

Job Description:

We are seeking a skilled and detail-oriented Data-Driven Marketing Analyst to join our credit union’s marketing team. This role is crucial for analyzing traffic, user behavior, and conversion metrics to enhance our digital marketing efforts and stay ahead of competitors.

Key Responsibilities:

• Analyze and interpret data relating to user engagement and conversion, providing actionable insights to drive marketing strategies.
• Collaborate with the marketing team to develop and optimize campaigns that effectively reach and convert our target audience.
• Utilize analytical tools to track performance metrics and identify trends, ensuring data-driven decision-making.
• Generate detailed reports and presentations to communicate findings and recommend improvements based on analysis.
• Monitor competitor activities and market trends to inform strategic planning and keep our credit union competitive.

Qualifications:

• Proven experience in digital marketing analytics, with a strong understanding of traffic and conversion metrics.
• Proficiency in analytics tools such as Google Analytics, SEMrush, or similar platforms.
• Strong analytical skills with the ability to interpret large datasets and translate findings into actionable recommendations.
• Excellent communication skills to present data insights clearly and effectively to stakeholders.
• A degree in Marketing, Business, Data Analytics, or a related field is preferred.

Join our team and play a key role in transforming data into impactful marketing strategies that support our mission of serving our community effectively.