Purpose:
The Division of Students provides services, programs and facilities that foster academic success, student development and community engagement. Supporting the Division, VPS Communications & Marketing (the Unit) creates strategic, timely, targeted and engaging student-centric communications. Under the direction of the Director, Strategic Communications, the Manager, Content Strategy is responsible for the development, management, implementation, evaluation and monitoring of the Division of Students’ content strategy and unit-specific marketing and/or communication plans. The Manager will use their experience with market segmentation to develop tailored SEO-optimized communications to generate heightened ROI and results. Core elements of the position are digital storytelling, cross-platform narrative, student-centred stories and strategic, integrated communications. The Manager provides daily support to the content team, ensures that projects and plans are in line with Divisional strategic goals and objectives, resources are identified and allocated to execute plans, and initiatives are monitored for effectiveness and revised as necessary. To facilitate this, the Manager will have strong budgetary and financial literacy. The Manager will work collaboratively with the Manager, Development & Operations and Manager, Digital Marketing & Special Projects to align student-facing communications across multiple platforms and channels. The Manager ensures the development, implementation and maintenance of effective marketing and communication processes and procedures. The Manager works with Faculties, campus partners and Communications & Public Affairs to co-ordinate content used throughout the student life cycle and ensure adherence to brand standards. This position requires a student-focused professional who shares and lives the Division of Students’ values: Respect, Excellence, Innovation, Collaboration, Accountability, Care and Inclusion. These values are demonstrated through a commitment to service excellence whereby the incumbent treats members of the community with care, values their time, strives for personal best and collaborates to improve service experiences for all.

Education:
Undergraduate degree or equivalent, preferably in English, Marketing or Communications or related area of study. Certificate or diploma in marketing, digital marketing or analytics is an asset. Master’s Degree in related field an asset.

Experience:
Three years (3) related experience developing content strategy and marketing plans, project management, content development and creation including photography and videography, analysis of results against performance, people management experience preferably in a unionized environment.

Skills:

– Demonstrated superior content development skills including copywriting, long- and short-form content development, structural editing, copyediting, interviewing, fact finding.

• Demonstrated excellent communication, organization, interpersonal and relationship management skills.
• Advanced attention to detail and demonstrated ability to synthesize and integrate knowledge (i.e., connecting disparate pieces of information).
• Problem solving and critical thinking skills to creatively meet targets.
• Ability to balance complex strategic plans as well as execution of day-to-day tasks.
• Ability to operationalize bilingual or multilingual content using translation services.
• Demonstrated ability to oversee and deliver multiple projects simultaneously under high volume and time pressure.
• Well-developed leadership, team-building and coaching skills.
• Ability to communicate with diverse populations, including staff, students and administrators in varying capacities.
• Demonstrated budget planning and forecasting skills.
• Intermediate skills in MS Word, Excel, PPT, Adobe Creative Suite, FinalCutPro, and/or Adobe Premiere (or similar).
• Production skills including messaging, creative layout and design, pre-press knowledge for print. knowledge of video and photoshoot strategy, planning and execution. superior knowledge of marketing concepts including research, integrated communications, content marketing, social media marketing.

Additional Notes:
This position requires the candidate to produce a verification of degree(s), credentials(s), or equivalencies from accredited institutions.The majority of the responsibilities will be conducted in a normal office environment (physical or virtual), making extensive use of computer, phone and other technologies. The Manager may travel occasionally to conferences and professional meetings. Fast-paced environment requiring some flexibility in hours and days of work.