Company: Software Guidance & Assistance

Location: Orlando, FL

Expected salary:

Job date: Wed, 15 Oct 2025 07:51:05 GMT

Job description:

Job Description: Digital Marketing Specialist

Overview:
We are seeking a talented Digital Marketing Specialist with a strong background in marketing, advertising, and digital customer experiences. This role demands expertise in digital design, HTML/CSS, and keen analytical skills to leverage email and automation performance data for continuous improvement in our marketing efforts.

Key Responsibilities:

• Digital Design: Create visually engaging digital assets to enhance our online presence and customer engagement.
• Marketing Strategy: Collaborate with the marketing team to develop innovative strategies that integrate digital design with overall marketing objectives.
• Email Marketing: Design, implement, and optimize email campaigns using data-driven insights to boost performance and engage target audiences.
• Analytics and Reporting: Analyze email and digital marketing performance data, extracting actionable insights to enhance effectiveness and ROI.
• Salesforce Marketing Cloud: Utilize Salesforce Marketing Cloud to manage and automate marketing campaigns, ensuring seamless execution and analysis.
• Cross-Functional Collaboration: Work closely with different teams (e.g., sales, content, design) to ensure alignment and maximize impact across all digital touchpoints.

Qualifications:

• Proven experience in digital marketing, with a strong focus on email marketing and automation.
• Expert-level proficiency in HTML/CSS for creating customized email templates and landing pages.
• Strong analytical skills with experience in interpreting marketing performance data.
• Proficient in Salesforce Marketing Cloud or similar platforms.
• Excellent communication skills, both written and verbal, with the ability to present findings and recommendations effectively.

What We Offer:

• A dynamic work environment with a focus on innovation and creativity.
• Opportunities for professional growth and development in the digital marketing space.
• Competitive salary and benefits package.

If you are passionate about digital marketing and design, and ready to make a significant impact, we would love to hear from you!