Company: USA Beauty

Location: Orlando, FL

Expected salary:

Job date: Sun, 02 Nov 2025 23:40:48 GMT

Job description:

Job Title: Digital Marketing Expert for Portfolio of Shows

Job Description:

We are seeking a highly skilled and well-versed Digital Marketing Expert to join our team, tasked with enhancing our brand visibility and engagement across our portfolio of shows. This role requires a strong blend of traditional and digital marketing expertise to effectively connect with exhibitors, educators, and our audience.

Key Responsibilities:

• Strategic Oversight: Develop and implement comprehensive digital marketing strategies that align with our brand vision and objectives.

• Website Optimization: Lead initiatives to enhance website performance, ensuring mobile optimization, user experience, and accessibility.

• SEO/SEM Management: Oversee search engine optimization (SEO) and search engine marketing (SEM) efforts to improve organic and paid search performance.

• Social Media Strategy: Craft and execute innovative social media strategies that drive engagement and brand awareness across multiple platforms, while maintaining a cohesive brand voice.

• Content Creation: Collaborate with content creators to develop engaging digital content that resonates with our target audience and promotes our shows.

• Analytics and Reporting: Monitor, analyze, and report on digital marketing performance metrics, using data-driven insights to refine strategies and improve results.

• Collaboration: Work closely with exhibitors, educators, and internal teams to create tailored marketing initiatives that enhance the overall experience and drive participation.

Qualifications:

• Proven experience in digital marketing with a strong understanding of traditional marketing principles.
• Expertise in SEO/SEM, web analytics, and social media marketing.
• Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Creative thinking and problem-solving skills, with a data-driven approach to decision-making.
• Proficiency in digital marketing tools and platforms, including Google Analytics, social media management tools, and email marketing software.

Join us in this exciting opportunity to elevate our brand and contribute to the success of our portfolio of shows! If you are passionate about digital marketing and eager to make a significant impact, we would love to hear from you.