About CareRx
CareRx is Canada’s leading provider of pharmacy services to seniors communities. We serve over 92,000 residents in over 1,500 seniors and other congregate care communities (long-term care homes, retirement homes, assisted living facilities, and group homes). We are a national organization with a large network of pharmacy fulfillment centres strategically located across the country. This allows us to deliver medications in a timely and cost-effective manner and quickly respond to routine changes in medication management. We use best-in-class technology that automates the preparation and verification of multi-dose compliance packaging of medication, providing the highest levels of safety and adherence for individuals with complex medication regimes. We take an active role in working with our home operator partners to promote resident health, staff education, and medication system quality and efficiency.
Whether you do your best work in a dispensary, in a clinical setting, in an office, or on the road, we have an opportunity for you.
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Position Summary*
CareRx is looking for a creative Marketing Specialist to join the team and help drive revenue, growth, and stakeholder engagement. This exciting role will allow you to wear many hats while collaborating and coordinating with commercial, operational, and clinical teams to ideate, plan, and execute marketing initiatives, with a focus on digital engagement channels, in support of strategic objectives across our growing organization.
Your Day To Day

• Collaborate with cross-functional partners to develop compelling, high-impact assets, campaigns, and content across multiple channels to successfully engage customers and drive pipeline/opportunities for sales
• Clearly define the goals, audience, message, channels and requirements of campaigns
• Create assets such as brochures, flyers, newsletters, digital ads, presentations, blog posts, email campaigns, social posts, videos, web copy, newsletters, corporate announcements, case studies, and develop other content that nurtures current and future stakeholder relationships.
• Manage all tradeshow planning including registration, booth, uniform, giveaways, and marketing materials
• Manage physical inventory of marketing collateral and refill orders
• Track and report on marketing expenditures
• Manage relationships and projects with vendors and agency partners
• Manage a large volume of activities, often with conflicting deadlines, while maintaining attention to detail, and sensitivity to stakeholder needs
• Monitor and analyze marketplace trends, client needs, and competitive offerings.

What You Bring To The Team

• 2-4 years of professional experience in a marketing, communications, or digital role
• Post-secondary education in Business/Marketing or related discipline
• Proven success creating and executing integrated marketing campaigns using online and offline channels including web, direct mail, events and tradeshows, digital advertising, content, media, SEO/SEM, and social media
• Excellent verbal and written communication skills
• Ability to work independently and establish work priorities with minimal guidance
• Quick thinker and learner who can easily pivot based on evolving needs and timelines
• Demonstrated organizational skills and attention to detail
• Technical skills:
• Microsoft Office Suite
• Web Content Management Systems (CMS) such as WordPress
• email marketing platforms such as Mailchimp
• Adobe Creative Suite
• Social media management tools (e.g. Hootsuite)
• Salesforce CRM

Qualities for Success:

• Background in healthcare or seniors’ sector
• Experience in analytic tools and the ability to track marketing metrics, and measure against KPI

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Application Process: *
CareRX welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Interested, qualified candidates are encouraged to apply.
All applicants must successfully pass satisfactory background screening (depending on the role – Criminal Record Check, Vulnerable Sector Check, Credit Check, Driver’s Abstract, Education Verification, Current Professional Registration) and referencing. Background screening will be completed after an offer of employment has been extended and accepted.

Job Type: Full-time

Work Location: Multiple Locations