Job Description

Develop, implement, and report on integrated marketing strategies that drive brand and product awareness, demand generation, and customer retention. Partner with all levels of the business including Segment Marketing, Content/Product Development, Sales, Product Adoption/Training and more, to align marketing efforts with key business strategies, and initiatives.

Brand Marketing:

• Position LNC as an industry leader by ensuring the brand and products are accurately promoted to drive awareness and position the brand as a legal innovation leader
• Ensure all customer-facing materials deliver a consistent brand voice, personality, and visual identity.
• Collaborate with North American and Global team/resources on re-brand activation and adoption
• Deliver a mix of Segment and Brand Marketing projects which showcase the breadth and depth of LexisNexis Canada product solutions, and market leadership
• Assumed ownership of the brand’s equity and trademarks.
• Provide ongoing guidance to Segment Marketing Managers and other business groups by overseeing/editing communication pieces, developing tactical pieces, and contributing unique solutions/ideas.
• Measurement, monitoring and ongoing reporting on the results of marketing campaigns and tactics (i.e. impressions, followers, CTR, downloads, leads generated, revenue, etc.).

Corporate Marketing:

• Demonstrate a data driven insight approach to develop initiatives that drive customer growth and demand generation
• Project management – management of multiple cross- functional campaign /initiatives.
• Agile – adoption and utilization of Agile methodology and processes
• Internal and external communication – development and execution of content for an omni channel marketing approach
• Corporate website – overall site management and optimization including branding, content development and positioning, customer journey and messaging
• Management of the creative process to ensure timely development or amendment of collaterals, working with remote creative teams.
• Customer focus – creation and utilization of testimonials, case studies and other tools to drive demand generation
• Event management – management of sponsorships, events, and strategic partnerships with select associations
• Developing cross- functional objective driven incentive promotions to deliver growth in existing and new customers
• Whitespace – leading the development of whitespace strategy and execution
• Budgeting – monitoring and tracking to ensure ROI and efficiency of spend

Additional Skills:

• Expertise – Understands key business drivers; uses this understanding to accomplish own work
• Problem Solving- Uses existing procedures to solve routine or standard problems
• Interpersonal Skills- Working within a team of digital marketing professionals and collaborating with other departments, -including Product, Sales Operations, Sales and Content, to develop and enhance strategies. Ability to collaborate effectively on cross- functional initiatives (strategic and tactical)
• Undergrad Degree with 5+ years of marketing experience
• Ability to work in a high-performance team collaborating and assisting other managers and coordinators to drive team growth
• Soft Skills- Ability to maneuver well and be an influencer in a matrix organization – good interpersonal skills, presentation skills and good working relationships with key stakeholders across the organization

LexisNexis, a division of RELX Group, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact accommodations@relx.com or if you are based in the US you may also contact us on 1.855.833.5120.

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