Job title: Marketing Consultant, Digital Sales Planning & Strategy

Company: CIBC

Job description: We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit

Job Description

What You’ll Be Doing

Reporting into the Director, Digital Sales Planning & Strategy, the Marketing Consultant, Digital Sales Planning & Strategy is accountable for forging strong partnerships with key stakeholders including Customer Marketing and product groups in order to set and achieve aggressive annual digital sales targets for his/her assigned portfolio. The Marketing Consultant acts like a business owner by developing and optimizing a game plan that identifies all initiatives that need to occur in order to maintain strong sales performance or close the gap in cases of current or projected under performance. As such, the Marketing Consultant leverages data driven insights to identify and prioritize initiatives based on estimated sales impact and return on effort. The Consultant is accountable for effectively presenting a holistic story and actionable recommendations related to the entire digital journey including digital media spend, offers, campaigns, and digital sales capabilities. The Consultant regularly leads senior management level discussions and influences the prioritization of digital marketing initiatives delivered by CIBC Digital’s Agile Sales & Marketing team.

The Marketing Consultant possesses foundational digital marketing experience. As such, the Consultant will be accountable for leading a portfolio with lower complexity and digital media budgets. Example of lower complexity: cross selling to existing clients vs net new client acquisition.

How You’ll Succeed

• Results Driven Leadership – You will partner with product groups, marketing, & fulfillment teams to jointly develop digital sales plans while ensuring alignment on related assumptions, targets, and roadmap initiatives. Lead regular business reviews to identify progress against digital sales plans including performance of media spend, digital campaigns, offers, and digital client journey optimization. This will include providing updates on agile sprint schedules, as well as projects & quick releases that support digital sales capabilities & production fixes.
• Client Experience – The client is at the heart of everything we do. As the lead for that experience, you will work with various stakeholders across the bank including Customer Marketing, Digital Analytics & Integration, product teams and more acting as a digital product & journey subject matter expert while ensuring overall alignment with your assigned Line Of Business (LOB) partner. You will possess in-depth knowledge on product features & benefits, client profiles, CIBC digital sales capabilities, cross-channel experiences, and fulfillment flows.
• Partnership and Collaboration – Love working and aligning with others to bring about business success? In this role, you will partner & collaborate with cross functional Agile Sales & Marketing pods to identify, prioritize, and influence the sequence and timing of scheduled campaigns, tactics & initiatives as well as agile marketing backlog items.

Who You Are

• You put our clients first. You engage with purpose to find the right solutions. You go the extra mile, because it’s the right thing to do.
• You act like an business owner. You thrive when you’re empowered to take the lead, go above and beyond, and deliver results.
• You’re driven by collective success. You know that collaboration can transform a good idea into a great one. You understand the power of an inclusive team that enjoys working together to bring a shared vision to life.
• You’re passionate about people. You find meaning in relationships, and surround yourself with a diverse network of partners. You build trust through respect and authenticity.
• You embrace and champion change. You’ll continuously evolve your thinking and the way you work in order to deliver your best.
• Values matter to you. You bring your real self to work and you live our values – trust, teamwork and accountability.

What CIBC Offers

At CIBC, our people are our greatest asset. You’ll become part of a diverse community that acknowledges everyone’s unique talents, and empowers teams to do what’s right for the client, and to do it well. As part of our team, you will:

• Thrive: Benefit from an open and approachable culture that provides the flexibility and support you need to integrate your life at work and at home
• Connect: Work in a place where the right technology and infrastructure fosters innovation, collaboration and creativity
• Develop: Grow your skills and career through our best-in-class onboarding experience, ongoing learning opportunities, individual development planning, and comprehensive product training
• Prosper: Share in our collective success with a competitive salary, incentive pay, banking benefits, health benefits program, and employee share purchase plan

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact
• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit

Job Location Toronto-81 Bay, 33rd Floor

Employment Type Regular

Weekly Hours 37.5

Skills

Digital Marketing

Expected salary:

Location: Toronto, ON

Job date: Sun, 21 Nov 2021 02:54:23 GMT

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