Job title: Senior Manager, Paid Digital Marketing Analytics

Company: CIBC

Job description: We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit

Job Description

What You’ll be Doing

The Senior Manager, Paid Digital Marketing Analytics is a member of the larger Digital Measurement & Insights team. The Digital Measurement & Insights team is responsible for leveraging sales and digital marketing data to deliver timely, accurate, and actionable reports, dashboards and insights. We work in partnership with our Digital Sales & Strategy team to set annual digital sales targets, analyze digital marketing journeys, and forecast end of month, quarter and year performance. Our collaboration extends to other CIBC Digital teams including Digital Paid Media, Personalization, Data Integration, and Agile Sales & Marketing to drive lasting improvements that focus on promoting products that are most relevant to our clients. Our team is accountable for developing a holistic story that is easy to digest by various audiences. We obsess with understanding the entire digital client journey and making data driven recommendations with the objective of meeting aggressive campaign and annual targets. Recommendations feed into robust Close The Gap plans when applicable with a focus on optimization opportunities.

How You’ll Succeed

• Leadership & Communication – As a senior manager, you lead by example assisting the larger Digital Measurement & Insights team to set standards and to develop and execute the Paid Media Measurement & Insights roadmap with the goal of delivering timely, accurate, fulsome and efficient performance reporting, and allocating more time and effort on proactive insights. You are keenly focused on improving overall team collaboration, efficiencies, and performance. You consistently take initiative and produce a high volume of quality work no matter the challenge thrown your way. You do so in a manner that requires minimal guidance. As a senior member of the team, you embrace the principles of continuous improvement and proactively play a change agent role demonstrating your motivation to see the larger team succeed.
• Digital Marketing Technology Skills – Specialized knowledge with advertising platforms across Google, Facebook, Amazon, etc. You have experience with Data Studio, Google Cloud Architecture, BigQuery Date Warehousing, Google Analytics. Proven experience analyzing digital media data (i.e. Google Ads, Campaign Manager, SA360, DV360); developing audience segments for deeper analysis and actioning through optimization tools (i.e. Adobe Target); leveraging data management platforms (i.e. Adobe Audience Manager) to optimize digital media, website and mobile app user experiences.
• Digital Paid Marketing Reporting – Enable our in-house paid media team by developing, visualizing, automating and giving them access to the real-time, multi-channel, holistic Paid Media dashboards they require to deliver on their evolving needs and day-to-day accountabilities. Support efforts that assist with teasing out our understanding of budget pacing, headroom, channel impact (ex. social vs SEM), and tactic impact (ex. upper vs lower funnel). You will partner with Google, Amazon, Facebook to guide the building & maintenance of CIBC’s marketing data warehouse infrastructure and new technology implementation. As Sr Manager, your accountabilities will include: ETL (extract, transform, load) within BigQuery, custom SQL views, and supporting integration into CIBC’s marketing data warehouse for backend analysis.
• Digital Paid Marketing Analysis & Insights –Accountable to drive initiatives to successful completion and take proactive steps to do so. Responsible for analyzing and gleaning insights from data using a multi-step approach including i) Ingest: sourcing the data, ii) Transform: prepare, clean, and transform the data, iii) Store: create, save, and store datasets, iv) Analyze: derive insights from the data, v) Visualize: explore and present data insights. Experience with developing forecasts and deriving insights by leveraging multiple data types (ex. client attributes, marketing assets, etc) to inform paid media, audience, and personalization optimization opportunities. As Sr Manager, you will contribute to the development of a multi-platform digital attribution methodology that will inform paid media campaign strategies and set-up.
• Detail oriented, highly analytical, diligent and passionate about using data and insights to tell a powerful story. Strong ability to query data and both visualize and present the story to various stakeholders including senior executive audiences.

Who You Are

• You’re passionate about people. You find meaning in relationships, and surround yourself with a diverse network of partners. You build trust through respect and authenticity.
• You’re digitally savvy. You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends.
• You love to learn. You’re passionate about growing your knowledge, and you know that there is no limit to what you can achieve.
• You’re driven to succeed. You are motivated by accomplishing your goals and delivering your best to make an impact.
• You understand that success is in the details. You notice things that others don’t. Your critical thinking skills help to inform your decision making.

What CIBC offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a health benefits program, defined benefit pension plan, an employee share purchase plan and MomentMakers, our social, points-based recognition program.

Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact
• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit

Job Location Toronto-81 Bay, 33rd Floor

Employment Type Regular

Weekly Hours 37.5

Skills

Expected salary:

Location: Toronto, ON

Job date: Sat, 18 Dec 2021 05:13:43 GMT

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