Job title: Associate Marketing Manager, Paid Digital Performance

Company: TD Bank

Job description: TD Description

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Department Overview

As part of TD’s Canadian Marketing team, the Digital, Social and Content Marketing (DSCM) team is responsible for leading our digital marketing transformation. The team carries the mandate to build the digital marketing ecosystem to enable personalized 1:1 communications at all interactions with our customers. Leveraging a best-in-class content strategy, our personalized communications will ensure TD is delivering breakthrough creative and the best, personalized and connected experience for our customers. The second goal of the group is to drive leadership in all digital marketing channels across paid, owned and earned. This means that we will strive to enable best-practices in each channel, define the leading practices and beat competitive benchmarks. The primary goal of the group is to optimize the customer journey from start to finish, ultimately improving performance and driving ROI in each marketing channel for our business and channel partners.

Overview:

Reporting to the Senior Manager, Digital Performance Marketing, the Associate Manager, Digital Performance Marketing, will be responsible for driving marketing ROI for assigned Lines of Business and managing the display advertising, SEM and social media budget. The Associate Manager’s objective is to leverage SEM, display and social media channels for competitive advantage, optimize conversion, improve cost to acquire and drive positive ROI.

Job Requirements

• Minimum 5 years of digital marketing experience across key channels such as SEM, ad display, social media and on-site with a clear focus on leveraging data to drive business results.
• Experience managing performance marketing campaigns through digital, including sem, display, programmatic, social, and driving performance through digital experiences.
• Deep understanding of Adwords and DoubleClick with preference for Adwords certifications in Fundamentals, Search and Mobile Advertising.
• Experience with digital acquisition campaigns in an always-on environment and demonstrating results with driving incremental improvements.
• Experience with managing social communities, developing, leading and executing social media strategies and analyzing and reporting results.
• Proven track record of delivering exceptional and measurable performance results through digital marketing efforts
• Experience in performing SEM analysis and audits in order to facilitate optimizations and ultimately improve conversions.
• Experience utilizing digital marketing technology to drive personalized and targeted experiences across Paid Search.
• Experience managing content development for social communities, managing content strategies, producing and managing agile content and guiding agency partners in the production of content.
• Experience engaging in agency and vendor relationships.
• Exposure to developing scorecards, executive level reports and utilization of data for digital media optimization, including techniques for measuring end-to-end effectiveness across digital marketing touch points.
• Exposure to utilizing digital marketing technology to drive personalized and targeted experiences across touch points in paid digital channels.
• Working knowledge and expertise in strategies utilized to optimize performance through multiple digital devices; desktop, mobile and tablet.

Hours

37.5

Job Description

• Manage the strategic development and execution of display advertising and social media campaigns where post-click conversion metrics (KPI’s) are the objective.
• Develop and execute on SEM strategies, insights generation, measurement and reporting, ensuring the SEM plays a role in supporting the customer journey and optimizes for the customer journey in recognition of all digital marketing channels
• Leverage social media expertise and current best practices to manage the planning and execution of social media strategy assigned Lines of Business.
• Manage the paid digital budget, optimize KPI’s across tactics to maximize ROI of each marketing dollar spent, leveraging audience targeting, TD’s digital marketing capabilities and other tactics to drive efficiencies
• Optimize the end-to-end campaign (including segments, creative, content, networks, channels, tactics, etc) on an ongoing basis in real-time.
• Accountable to follow TD and Industry best practices for winning in search, to drive high quality traffic that leads to conversion
• Manage content and engagement, both planned and agile, for assigned branded social media channels, working with Digital partners to optimize reach.
• Understands and is intimately aware of competitive activity in paid search, ensures that the SEM campaign is set-up for delivering competitive advantage.
• Engage with agencies, vendors and key internal partners to deliver best-in-class display advertising and social media strategies and programs.
• Optimize the end-to-end campaign (including segments, creative, networks, tactics, etc) on an ongoing basis in real-time with focus on personalization
• Deliver detailed and actionable insights and strategic recommendations, provide interpretation, guidance and recommendations to drive business performance
• Produce & manage keyword research, technical, content and SEM audits – analysis and optimization recommendations
• Engage with agencies, vendors and key internal partners to deliver best-in-class paid digital strategies and programs
• Partner with Integrated Marketing Planning, Targeted Marketing, Channels and the business to deliver on the aggressive sales goals and digital sales objectives for assigned Lines of Business
• Contributes to integrated marketing strategies and plans, including annual forecast.
• Ensure compliance with TD process and governance control requirements
• Contributes insights on performance and reporting of results for all display advertising and social media marketing programs, relative to YoY and forecast.
• Stay on top of industry trends and all applicable technologies, including developments in – Ad Display, Social media, SEM, SEO, and online consumer behavior

Inclusiveness

At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.

Business Line

Corporate

Job Category – Primary

Marketing

Job Category(s)

Management / Consulting / Advisory

Job Family

Integrated Marketing Planning

Time Type

Full Time

Employment Type

Regular

Expected salary:

Location: Toronto, ON

Job date: Thu, 24 Mar 2022 05:47:21 GMT

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