Job title: Digital Marketing Strategist – Paid & SEO

Company: Ratehub

Job description: WHO IS RATEHUB?

We’re a company on a mission. Every single team member, from product & engineering, to sales & marketing, finance, operations and everything in between is obsessed with one thing; helping Canadian’s make better financial choices. And we’re pretty great at it, too. Via our proprietary digital application platform and our award winning in-house brokerages, we help over 2m Canadians per month make a positive impact on their finances. 365 days a year we deliver our users the best online mortgage experience, personalized credit card options, and cheaper auto, home & life insurance policies than they typically get from their existing financial adviser.

Changing how people make financial choices isn’t easy, though. We know that achieving our mission is full of challenges; challenges that can be complex and often unexpected, but are always interesting, rewarding and fun to solve as a team. This is where you come in. We are on the hunt for the right kind of teammate to join us and help lead us forward to continued growth.

We’re looking for a Digital Marketing Specialist to join our growing team (based in downtown Toronto but also open to remote candidates). Reporting to the Business Unit Director for Insurance, the incumbent will utilize their expertise in paid marketing and growing skillset in SEO to deepen the marketing impact of the insurance business vertical and ultimately drive revenue back to the business. This is an ideal opportunity for someone that wants to take greater ownership around strategy and execution for a quickly scaling organization.

YOUR RESPONSIBILITIES

Paid Marketing

• Develop and execute the paid marketing strategy for the Insurance Business Unit, in alignment with identified business goals
• Set up, execute and monitor paid marketing campaigns across a variety of channels (Google Ads/Bing, Facebook, Instagram, etc) to align with budget and reach performance targets, campaigns may include:

• Prospecting
• Retargeting
• Remarketing
• Lookalike
• Develop, optimize and maintain campaigns and flows to ensure that ads, landing pages and targeting perform optimally
• Analyze and report on campaign performance, identifying areas for improvement and providing stakeholders with clear recommendations for strategy evolvement
• Continuously look for ways to improve campaigns and drive growth, including testing new ad copy, new channels, strategies, techniques and tools
• Share learnings, best practices, and guidance across the marketing team

SEO

• Collaborate, strategize & help execute the SEO strategy for Insurance
• Perform technical SEO audits to identify on and off-page opportunities, and areas for performance improvement
• Perform keyword research, A/B testing, and competitor audits to identify areas for improvement and opportunities for strategy optimization
• Research and monitor general SEO trends, making recommendations to improve our strategy/tactics as necessary
• Share learnings, best practices, and guidance within Ratehub’s SEO steering committee

YOUR QUALIFICATIONS:

• 3+ years experience executing and optimizing paid marketing campaigns required
• Previous SEO experience, including KW identification/monitoring, testing and analysis
• Demonstrated proficiency with Google Ads and Google Analytics is required
• Experience with SEMRush, Screaming Frog, Facebook Ads, Heap Analytics is not required, but preferred
• Analytical competency – comfortable using tools like google sheets/excel and user/campaign analytics dashboards/reporting to analyze performance trends
• Comfortable taking direction and working in a collaborative environment with other team members
• Comfortable building decks in Google Slides/Powerpoint and presenting when necessary
• Post-secondary education in a related discipline: We value intelligence over relevance
• A resourceful and self-motivated individual, eager to join a fast-growing organization
• Knowledge of financial products not required, but an interest in personal finance is a huge bonus, as is previous experience in the financial or real estate sector
• A strong team player with a caring and attentive attitude
• Ability to communicate effectively in a fast paced environment

CULTURE FIT

• Fun: You bring your whole self to work and make an effort to contribute to our workplace culture in a positive way
• Do the right thing: You are able to assess both customer and company needs to make good business choices
• Growth mindset: You love to learn and try new things
• Willing to Help: You care about your team members and are willing to help out outside your realm of expertise.
• Impact orientated: You are motivated by results and track to completion

Ratehub welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.

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Expected salary:

Location: Toronto, ON

Job date: Thu, 14 Apr 2022 04:41:18 GMT

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