Company: Cadillac Fairview
Job description: Role Summary
The Marketing Specialist – Digital Email will bring experience and passion to lead and build our digital
channels to connect with our customers everyday with relevant, engaging content.
Overall, as part of the digital team, this role will play a part in managing digital campaigns and content
creation internally and help to build strategy across the digital channels for all properties.
You will be responsible for planning and testing on your respective digital channels, formats and content
and track to optimize performance specifically on digital.
More specifically, the Marketing Specialist – Digital Email will help to drive email strategy, process and
implementation and bring to life our marketing and content via email to deliver the optimal experience for
our CF Insider community members. You will work to develop email trigger campaigns and leverage
insights to build out audience groups to deliver a more personalized newsletter experience across all of
our campaigns.
What you will deliver:
- Collaborate with Manager- Content Marketing to build out content strategy on the digital (email) platforms for every day and seasonal campaigns.
- Leverage insights to create content and copywriting customized to digital (email) channels to engage and connect with our customers every day.
- Collaborate with Regional Marketing to solicit property specific content and optimize execution (of the property specific email newsletters).
- Execute a data driven, test and learn approach to digital marketing across all digital (email) platforms.
- Track, monitor and report key KPI performance at regular intervals for ongoing optimizations and data driven decision making.
- Actively tracks industry trends, (email) best practices and innovation to eagerly test and learn new opportunities.
- Build and maintain email delivery process with a high attention to detail and collaboration to drive efficiency in cross functional approvals and ensure high level of quality and accuracy.
- Work closely with the Marketing Intelligence team and external agency to build out audience segmentation lists customized and develop automated trigger campaigns based on customer insights to deliver a more personalized customer experience.
- Continually test and optimize key email components such as subject lines, timing, creative
- layouts, segmentation, frequency and more.
- Collaborate with Marketing Intelligence and our external agency to monitor database health and ensure all technical aspects of email are functioning.
What You Need to Succeed:
- 1-3 years of marketing experience with 1+ years of data driven digital marketing experience (specifically in a role with email and CRM responsibilities or similar role) that demonstrates knowledge, skills and abilities to perform the above duties.
- Post secondary education preferably in Business, Marketing, Communications or Digital Marketing.
- Knowledge in digital channel platforms, (specifically ESP platforms).
- Basic knowledge of Google Analytics and/or Adobe Analytics or other relevant tracking and reporting tools.
- Experience in content creation and copywriting on digital (email) marketing platforms.
- High attention to detail and ability to build and implement email delivery process.
- Experience with Adobe Campaign Manager and Moveable Ink.
- Experience with all things digital – web, mobile, online ads, social, apps, etc.
- Bilingual in English and French.
Why you should join us:
At Cadillac Fairview we have been transforming communities for over 50 years. We are so much more than our properties. We are building leaders at all levels. We offer the challenge of interesting work, a great organizational culture, the opportunity to collaborate with the best in the business, and support for your growth and development. We reward values-based behavior and superior results with a competitive rewards package that includes best-in-class benefits and pension. Imagine a place where you can make a difference!
At CF our everyday actions and critical business decisions are guided by our CF Values. Achieving results is naturally important for us and we achieve results through behaviours that are consistent with our CF Values.
Are you someone who believes in our values?
- Aim Higher – we strive to exceed expectations
- Own Your Expertise – we empower ourselves and each other
- Collaborate Effectively – we bring the right people together to get the right results
- Engage with Empathy – we objectively consider the needs of others
- Embrace Change – we drive, learn from, and adapt to change
At CF you’ll join a diverse community and award-winning team where your talent and commitment to excellence are welcomed, valued and respected. We’re ready to meet you there – are you?
CF is an equal opportunity employer and is committed to creating a diverse and inclusive environment. If you need reasonable accommodation during the recruitment, assessment, and/or selection process, please notify your CF contact or email cfcareers@cadillacfairview.com.
Expected salary:
Location: Toronto, ON
Job date: Wed, 13 Jul 2022 02:18:21 GMT
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