Job title: Digital Marketing Specialist

Company: Sun Life Financial

Job description: You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues – experts in their fields – who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients – who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Reporting to the Director of Performance Marketing, the Digital Marketing Specialist will work closely with the marketing and sales leadership teams to deliver marketing and communications initiatives to meet our Client-focused objectives and drive business results. You will be collaborating closely with an exciting start-up – Prospr by Sun Life – that is providing hybrid advice to our Clients. You will deliver new digital marketing programs, support marketing operations and identify process efficiencies to enable faster speed to market. You will be liaising with multiple stakeholders within Business, Legal, Compliance to successfully produce modern, relevant and high-quality marketing materials on schedule

What will you do?

Digital Marketing – demonstrated experience in delivering direct to consumer digital marketing programs (social media, paid search, affiliate marketing, etc.)

Campaign Execution – demonstrated experience in managing performance-based digital marketing campaigns

Analytical Mindset – ability to draw insights from data to inform future campaign design

Organizational Skills – proven ability to manage multiple initiatives and deliver against required timelines and budget

Relationship Management – proven ability to build and cultivate strong relationships with internal/external stakeholders up, down and across the organization

Business Curiosity – Comfort seeking new approaches to solving business problems and challenging the status quo to improve the Client experience

Excellent communication and interpersonal skills (written and verbal), with superb attention to detail in reviewing marketing materials

Copywriting – experience in, and ability to, create persuasive digital direct-to-Client communications including paid search copy, social media advertising, an asset

Creative thinker

Ability to work independently and closely with other team members across the organization

Ability to synthesize complex ideas into actionable recommendations

What do you need to succeed?

Bilingualism (French, English) required- interactions with English-speaking customers or partners

Degree or certificate in marketing or communications

2-5 years digital marketing experience

Preferred skills

Agile marketing/development experience

Experience with marketing campaign/project management

Experience with paid search and social media campaigns

Experience with web analytics tools (i.e. Adobe Analytics)

Experience with CRM tools and marketing technologies

Sound understanding of direct response marketing and conversion rate optimization

What’s in it for you?

Work-life balance by scheduling your day around your priorities and having more time to spend on the important things

Being a member of the Sun Life family, a group of people united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives

A friendly, collaborative and inclusive culture

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to .

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range: 50,100/50 100 – 81,900/81 900

Job Category: Marketing

Posting End Date: 28/07/2022

Expected salary: $50100 – 81900 per year

Location: Toronto, ON

Job date: Sun, 17 Jul 2022 01:34:58 GMT

Apply for the job now!