Job title: Digital Marketing Analyst – Danone Canada

Company: Danone

Job description: We are looking for a Digital Marketing Analyst to join Danone Canada’s Media, Digital and E-Commerce team. This position can be either based at our Boucherville office, or at our Toronto office.

As part of this mandate, you will assume the following responsibilities.

Mission: As a Digital Marketing Analyst, you are responsible for the development, management, and optimization of Danone Canada’s digital campaigns and ecosystems. You also play a key role in defining Danone’s long-term digital vision (action plan, partners, configuration).

More specifically:

• Responsible for the execution of the digital activations of Danone’s brands
• Act as an expert for SEO / SEM strategies in collaboration with our strategic partners
• Monitor development and updates on various websites, in collaboration with internal teams
• Manage relationships with our digital agencies
• Advise Brand Managers and assist them in understanding the ecosystems and their dynamics
• Ensure best practices are shared among the organisation and lead the digital education roadmap for key teams in the organization
• Analyze and communicate the results of the team’s activities – including performance reports and studies
• Manage the annual budget related to the activity
• Responsible for ongoing capabilities assessment on the marketplace

#LI-NORAM

#LI-HYBRID

The ideal candidate will have the following qualifications and skills:

• Bachelor’s degree in business administration with specialization in marketing, or digital marketing (an asset)
• 1-2 years of experience in digital marketing and web project management
• Be bilingual (an asset)
• Experience in digital or media marketing agency (an asset)
• Strong interest in data, including a good knowledge of Google Analytics, Google Adwords, Tag Manager, and experience with tracking codes and reporting
• Experience with a content management system (CMS) and basic HTML skills (an asset)
• Be proactive, creative, open-minded.
• Be autonomous, and proven ability to work within a large team and to manage cross-functional projects.
• Be able to navigate environments involving several interlocutors and a rigorous management of deadlines

Danone Canada offers a hybrid work model based on a commitment to flexibility and employee choice, with the opportunity to work remotely and from the office.

Danone Canada is a business unit of Danone and operates from headquarter offices in Boucherville, Quebec, and Toronto, Ontario. Danone Canada is the country’s largest consumer-facing B Corporation, demonstrating that the company meets the highest standards of social and environmental performance, accountability, and transparency. From year to year, Danone is recognized as one of Canada’s Top 100 Employers for its forward-thinking work environment and was awarded the Parity Certification Women in Governance for our commitment towards gender equality in the workplace. We have 500+ employees across Canada that are engaged and energized to deliver Danone’s mission: Bringing health through to food to as many people as possible, by working on strong brands such as Activia, Oikos, Danone, Silk, International Delight and many others. Come join our movement for a healthier world: One Planet. One Health BY YOU.

Danone Canada doesn’t just welcome what makes you unique, we value it. We’re proud to provide equal opportunities to all employees and applicants for employment without regard to cultural background, religion, disability, sex, sexual orientation, gender identity and expression or age. Faithful to our values of openness and humanism, all our employees share the commitment to engage one another with dignity and respect.

Danone Inc. is committed to complying with its obligations under the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. Danone Inc. will make reasonable efforts to provide accommodation throughout its recruitment process, to the point of undue hardship, and will work with applicants requesting accommodation at any stage of this process. Questions concerning the availability of accommodation in the recruitment process may be forwarded to INFORMATION@danone.com.

Please note that this posting has been written in the masculine form solely to shorten the text. We promote diversity and encourage all people with the skills mentioned in this posting to apply for this position.

Expected salary:

Location: Toronto, ON

Job date: Tue, 02 Aug 2022 22:58:57 GMT

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