Job title: Senior Manager, Digital Marketing Journey Management

Company: Scotiabank

Job description: Requisition ID: 159157

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Purpose
The Senior Manager of Digital Marketing Journey Management works collaboratively with marketing teams, business stakeholders, and digital subject matter experts in the planning of end-to-end digital marketing strategy across organic, owned, and paid channels to ensure a seamless customer experience.

In this role, the Senior Manager oversees the development of the digital journey using a customer-first mindset and user experience principles. They manage a high-performing team with the objective of driving customer experience through seamless digital journeys while optimizing for deepening customer relationships, growth, and engagement. They require a strong ability to manage and prioritize multiple initiatives and lead a high level of coordination and relationship building across all stakeholders.

This role requires a strong understanding of performance management, digital marketing strategy, communication, and people management skills. A successful candidate will also be skilled at building strategic relationships across the organization.

Accountabilities

• Leads and drives a customer-focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• Provides a customer-first strategic approach and oversees the development and execution of end-to-end digital marketing strategy across organic, owned, and paid digital channels for multiple business lines
• Develops high-impact and focused marketing strategies and plans that reinforce brand, value proposition, and drive growth and engagement among participants.
• Oversees the creation of customer journeys that incorporate both quantitative and qualitative research highlighting friction points that have an impact on brand, customer experience and business results.
• Works collaboratively with partners in digital product and business lines to prioritize friction point optimizations.
• Maintains a disciplined analysis of the current business and its competitors to identify opportunities in digital marketing.
• Leads a dedicated team focusing on clearly defined objectives
• Understands how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions.
• Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with Scotiabank’s Values, its Code of Conduct and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk.
• Builds a high performance environment and implements a people strategy that attracts, retains, develops and motivates their team by fostering an inclusive work environment and using a coaching mindset and behaviours; communicating vison/values/business strategy; and, managing succession and development planning for the team.

Dimensions

• Direct Reports: 2-3 Journey managers (full time & contingent workers)
• Regions: Canadian Banking
• Number of projects: as determined by business priority

Education / Experience / Other Information

• Formal post-secondary education
• Minimum of 5-7 years of digital direct to consumer marketing experience
• Financial services experience is an asset
• Strong initiative, forward thinking and creative problem-solving skills with the ability to create or stimulate integrated cross-disciplinary strategic marketing solutions.
• Detail oriented, exceptionally organized, strong project management skills
• Fluent in platform with various ad technologies including Google Analytics and/or Adobe Analytics
• Familiarity with UX or Digital Product Design Principles
• Experienced working with external agencies, B2B and B2C marketing, digital marketing and new marketing trends

Working Conditions

• Work in a standard office-based environment; non-standard hours are a common occurrence. No travel required.

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: “for every future”, we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please . Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.

Expected salary:

Location: Toronto, ON

Job date: Thu, 04 Aug 2022 06:08:07 GMT

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