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Company: Nasdaq

Location: Toronto, ON

Job description: Nasdaq is looking to hire a Senior Marketing Associate to support email and marketing automation efforts across its fast-growing global commercial technology business, Financial Technology. The Marketing Automation Senior Associate will support the creation and performance of program flows across all stages of the customer lifecycle. Leveraging Marketo, they will also partner with the Digital and Portfolio Marketers to deploy and manage integrated marketing campaigns ranging a variety of objectives. From demand generation, to onboarding to loyalty, and reactivation flows that drive awareness for Nasdaq’s offerings, the Marketing Automation Senior Associate will be a key contributor in nurturing prospects through a complex buyer’s journey and fueling client satisfaction that will lead to lower customer acquisition costs and higher lifetime value of each customer.
The Senior Associate, Marketing Automation will report to the Head of Performance Marketing for the Financial Technology Division with a dotted-line to the Head of Marketing for European Markets & Listings. This role will collaborate with the GTM Marketing Team, broader Digital Marketing and the Funnel Manager to develop programs that will drive success against defined KPIs.

Your Responsibilities:

• Develop, QA, and deploy email campaigns from one-off sends to automated persona-based, industry-based and audience-based drips and account-based nurtures
• Develop and QA various marketing programs outside of emails, including event and webinar programs, forms, landing pages and general data management
• Review all campaigns before launch to ensure error free execution in copy, design and implementation
• Support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
• Collaborate with the creative team to improve the look & feel, as well as attractiveness and quality of our emails
• Analyze email programs across objectives and audiences to develop benchmarks to measure improvement (click-through, forwards, etc.)
• Develop and execute strategies to grow our global database of emailable contacts in collaboration with the GTM team in accordance with industry standards
• Work to minimize list decay and unsubscribes while increasing the productivity of our email sends
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
• Continuously surface insights to optimize send time, email subject lines, CTA language, and placement, post-submitter nurture strategy
• Assist in providing “closed loop” reporting – tying Marketing’s efforts to sales revenue

Core Competencies

• 2+ years of hands-on experience designing, building, and implementing email automation sequences in Marekto or equivalent platform
• Able to balance business needs, technology limitations and commitment to user experience
• Data-driven decision-making skills
• Agile mentality and approach
• Exceptional project management, collaboration, and communication skills
• Strong attention to detail; capable of serving the most critical QA function for the email program and reporting structure
• Knowledge of customer data analytics and segmentation
• Salesforce.com experience preferred

Come as You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
Nasdaq is hiring a Senior Marketing Associate to support email and marketing automation efforts for its Financial Technology business. The role involves creating and managing marketing campaigns, developing and deploying email programs, and analyzing performance to drive customer acquisition and retention. The ideal candidate should have experience with Marketo or a similar platform, data-driven decision-making skills, project management abilities, and strong attention to detail. Nasdaq is an equal opportunity employer and provides reasonable accommodation for individuals with disabilities.
Customer Service Representative

Our company is looking for a Customer Service Representative to join our team. The ideal candidate will have a strong customer service orientation and excellent communication skills. Responsibilities include handling customer inquiries and providing support, processing orders, and resolving customer issues. The successful candidate will also be responsible for maintaining accurate customer records and other administrative duties as required. This position requires a high level of attention to detail and the ability to work in a fast-paced environment. Prior customer service experience is preferred.

Expected salary:

Job date: Thu, 25 Jan 2024 02:15:31 GMT