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Company: Unilever

Location: Toronto, ON

Job description: Background & Purpose of the Role

The Associate Shopper Marketing Manager is accountable for the Beauty & Wellbeing Business Unit (BU) end-to-end in-store and online customer marketing programs. Owns the execution of Retailer accounts shopper marketing activity system and contributes to their ROI and sales targets. Is accountable for the development and execution of customer-specific shopper marketing programs that achieve brand business objectives for their assigned customers. Responsible for all aspects of the commerce marketing program life cycle, including gaining cross-functional alignment and managing agency resources.

Who You Are & What You’ll Do

Building & developing holistic omni marketing strategies for specific retailers that translate Unilever Corporate Strategies while aligning with Customers strategic thrusts and objectives. Collaboration & alignment with key stakeholders is crucial (retailers, agencies, as well as internal stakeholders- key account and brand teams). You embrace an agile way of working and can bring insights into action.

Program Execution and Customer Relationship Management

Executes shopper marketing programs for Retailer accounts, ensuring a holistic marketing plan for the best ROI.

Works directly with the Sales team to ensure alignment of plan to Customer Strategies and Brand priorities.

Responsible for agency partners relationship management to implement the Beauty & Wellbeing Shopper Marketing strategy in-store with success

Leads relationships with sales teams, presenting and gaining mutual alignment with them on marketing strategies and programs.

Manages agency partners in briefing and planning to execute programs.

Is the “Go to” Shopper Marketing expert for their accounts.

Conducts regular post-analysis on key shopper marketing programs to ensure the best ROI in future executions.

Create concise, compelling and relevant messages by translating insight into selling stories to influence action

Use retailer digital platforms & retail media to covert shoppers to buyers

Target and optimize media to reach target consumers at the right time in their planning and purchase cycle for the category/brand

Actively participate in the Unilever and customer annual joint business planning process

Complete the full path to purchase by converting impressions into buyer

Shares best practices with cross-functional teams to execute stronger shopper programs going forward

Present updates and results as they relate to owned programs within various company meetings.

Planning and Financial Management

Leads the Shopper Marketing planning process by utilizing objectives, strategies and available insights/data to build annual shopper marketing plans for assigned customers.

Manages relationships among cross-functional teams while ensuring they are delivering on project timelines. Includes working directly with cross-functional teams – Sales, Brand, agency teams, vendor partners, regulatory, and legal.

Collaborates with Brand, Sales, & CS&P teams to ensure Shopper Marketing programs are aligned with strategy and business objectives related to net sales and gross margin.

Leverages shopper insights and collaborates with Customer Insights to ensure programs are insight-driven and aligned to category growth strategies.

Manages the shopper marketing budget for assigned brands.

What You’ll Need to Succeed

University Degree, major in marketing preferred (MBA is a strong plus) with 4+ years of relevant experience (Media, Performance Marketing, Marketing, Digital) with proven track record of developing and leading strong shopper marketing plans.

Strong competency & in-depth understanding of the customer landscape

Strong strategic and analytic capabilities with the ability to easily utilize data to support shopper marketing strategy and decisions.

Strong knowledge and understanding of consumer/Customer data, research & project tracking.

Successful prior experience in developing and executing shopper marketing programs, managing agencies, and managing budgets.

Ability to communicate and influence at various levels of organization.

Experience managing and leading within a matrix organization.

Experience working with agency partners

Solid ACNielsen Market Track skills

Strong Media expertise/knowledge

Excellent project/program management skills

What We Can Offer You

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Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a conviction for which a pardon has been granted.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at . Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.

Unilever Canada est une organisation engagé à la diversité et à l’inclusion pour stimuler nos résultats d’affaires et créer un meilleur avenir chaque jour pour nos employés, les consommateurs globaux, les partenaires et les communautés. Nous croyons qu’un effectif diversifiée nous permet de faire correspondre nos ambitions de croissance et de stimuler l’inclusion dans l’entreprise. Tous les candidats qualifiés recevront la considération pour un emploi sans égard à la race, la couleur, la religion, le sexe, l’orientation sexuelle, l’identité ou l’expression de genre, l’âge, l’origine nationale ou ethnique, l’état matrimonial, la situation familiale, l’invalidité, les caractéristiques génétique, et une condamnation pour laquelle un pardon a été accordée.

Si vous êtes une personne handicapée qui a besoin d’aide à tout moment au cours de notre processus de recrutement, veuillez communiquer avec nous au . Veuillez noter: ces lignes sont réservées aux personnes handicapées ayant besoin d’aide et ne sont pas un moyen d’enquêter sur les postes.
The Associate Shopper Marketing Manager is responsible for developing and executing customer-specific shopper marketing programs for the Beauty & Wellbeing Business Unit. This includes building omni marketing strategies, executing programs for Retailer accounts, managing agency relationships, and analyzing program effectiveness. The role involves collaborating with key stakeholders, managing budgets, and ensuring alignment with overall business objectives. The ideal candidate will have a degree in marketing, strong strategic and analytic skills, and experience in developing and leading shopper marketing plans. Unilever Canada is committed to diversity and inclusion in the workplace.
Job Description

We are seeking a passionate and skilled Marketing Coordinator to join our team. In this role, you will be responsible for developing and implementing marketing strategies to promote our products and services. You will work closely with the marketing team to create and execute campaigns, analyze market trends, monitor competitor activity, and track campaign performance.

Key Responsibilities:
– Develop marketing strategies to promote products and services
– Coordinate and execute marketing campaigns
– Conduct market research to analyze consumer behavior and trends
– Monitor and analyze competitor activity
– Track and report on campaign performance
– Collaborate with cross-functional teams to ensure marketing objectives are met

Qualifications:
– Bachelor’s degree in Marketing, Communications, or related field
– 2+ years of experience in marketing or related field
– Strong knowledge of marketing principles and practices
– Excellent communication and project management skills
– Proficiency in Microsoft Office and marketing software
– Ability to work well in a team and independently

If you are a creative and detail-oriented marketer looking to grow your career, we would love to hear from you. Apply now to join our dynamic team!

Expected salary:

Job date: Wed, 13 Mar 2024 07:50:44 GMT