Job title: Accessible Digital Books Marketing Coordinator

Company:

Job description: The LPG is seeking a full-time (35 hours per week) Accessible Digital Books Marketing Coordinator to develop marketing plans and provide quality assurance support for our Accessible Digital Books project. This 16-week contract position will commence on or around November 15, 2021 and is dependent on confirmation of funding. This position is for an early-career marketing professional interested in supporting independent Canadian literary publishers in marketing a collection of accessible-format eBooks to readers and specialized audiences. The ideal candidate will be creative, curious, and well organized, and they will have a passion for reading and publishing.

Summary of Responsibilities
The Accessible Digital Books Marketing Coordinator will work with LPG staff, partner organization eBound, and participating publishers on a collective accessible eBook conversion project. This position requires planning, marketing communications, and design skills, as well as a strong customer service focus.

Marketing Communications and Design

• With the guidance of LPG staff, research and develop marketing strategy for the LPG’s collection of accessible eBooks
• Create targetted marketing plans for distinct audiences (including the library and academic markets, readers living with print disabilities, and others).
• Design collective marketing campaign creative concept and assets
• Develop messaging for target audiences
• Create editorial calendar and graphics for social media messaging
• Research venues for paid advertising
• Research opportunities for earned media
• Participate in meetings with third-party supplier to plan digital awareness campaign

Conversion Process Support

• Provide support for quality assurance of converted files
• Provide proofreading, research, and other project support as assigned

Requirements: Qualifications

• Demonstrated knowledge of marketing concepts and strategies
• Advanced design skills using Adobe Creative Suite and Canva
• Proficiency with Microsoft Word and Excel
• Proficiency with FileMaker and bibliodata would be an asset
• Strong critical thinking and writing skills, with attention to detail
• Strong interpersonal communications skills, including by phone and videoconference
• Self-starter who can work independently and as part of a remote team
• Post-secondary education, ideally in publishing, or equivalent relevant work experience

Additional Info: Compensation
$22 per hour

Location
The LPG’s office is in Toronto at 234 Eglinton Ave. E., Suite 401. We are currently working remotely due to the pandemic and while in-office operations are expected to resume in the future, remote applicants located anywhere in Canada are welcome.

The LPG embraces diversity and is committed to creating an inclusive workplace that is free of harassment and discrimination. We have adopted a Code of Conduct to guide our interactions. We encourage applications from BIPOC, disabled, and LGBTQ2+ applicants, and others facing barriers to employment.

In accordance with Ontario Human Rights Code, Accessibility for Ontarians with Disabilities Act, 2005, accommodation will be provided in all parts of the hiring process. Applicants should make their needs known in advance to hiring@lpg.ca.

About the Literary Press Group
Founded in 1975, the LPG is a not-for-profit association that represents Canadian-owned and -operated literary book publishers from coast to coast. Our members produce books by some of Canada’s most innovative and creative writers, giving readers access to diverse voices that have not been well represented in mainstream publishing. In addition to their cultural contributions, LPG members are small businesses that support local economies through the full range of their business activities, from editorial, design, and production to marketing, sales, and distribution.

The LPG advocates for members and for Canadian literary culture; manages a collective sales force; offers distribution services; operates the online book retailer All Lit Up; provides professional development and knowledge-sharing opportunities; and represents member publishers at national and international events. We gratefully acknowledge the support of the Canadian Government through the Canada Book Fund and Canada Council for the Arts, and of the Ontario Government through the Ontario Arts Council.

To learn more, please visit https://www.lpg.ca/ and https://alllitup.ca/

Expected salary: $22 per hour

Location: Toronto, ON

Job date: Wed, 20 Oct 2021 23:31:52 GMT

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